Jerai Fitness Limited has announced the launch of “Last One Standing”, a national strength and endurance championship aimed at tapping into India’s rapidly expanding fitness market. The event, backed by Reebok as its merchandise and fitness accessories partner, is scheduled to make its debut in Mumbai on December 13, 2026, with registrations opening from Tuesday.
The company said the one-day championship is designed as a large-scale fitness platform that brings together athletes, gym enthusiasts and fitness-conscious individuals from across the country. Participation for the inaugural edition has been capped at 500 entrants.
Unlike traditional single-discipline contests, “Last One Standing” will test participants across six events — Squats, Bench Press, Deadlift, Pull-Ups, Giant Bat Run and Air Bike Cycling. Competitors will accumulate points across all challenges, with the highest scorer in each category earning the title of “Last One Standing”. The competition is open to men and women above 18 years of age, with categories based on age and weight divisions.
Jerai Fitness Managing Director Rajesh Rai said the initiative was created to encourage people to rediscover strength, endurance and resilience at a time when sedentary lifestyles are becoming increasingly common. All performances will be monitored by certified referees to ensure transparency and safety, while winners will receive cash rewards and bumper prizes.
In Guwahati, the launch reflects the growing commercial potential of India’s fitness and wellness sector. Guwahati has witnessed a steady increase in gym memberships, fitness centres and recreational sports activities, particularly among young professionals. Industry observers believe national competitions such as “Last One Standing” could stimulate greater participation in competitive fitness, create opportunities for local fitness businesses and strengthen demand for fitness equipment, training services and wellness products in the Northeast.
Jerai Fitness said the event will also feature crowd engagement zones, recovery areas and live experiences, positioning it as a fitness festival while building a long-term national fitness property.