Business - The Purbottar

03 Apr

TACO BELL® announced Hardik Pandaya as the new Brand Ambassador

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Taco Bell®, the world's leading Mexican-inspired restaurant brand, has on boarded cricket all-rounder and youth-icon Hardik Pandya as its first brand ambassador in India. He will be seen promoting Taco Bell's partnership with Microsoft Xbox for a month-long giveaway, and the brand will go-live with multiple digital activations throughout the month. To kick off the campaign, Taco Bell® has launched an engaging digital film that captures the collaboration. In its third year, this collaboration between Taco Bell® and Microsoft Xbox will run from 3rdApril 2023 till 30th April 2023 where in Taco Bell® fans and gaming enthusiasts can order at…

03 Apr

Seagram’s Royal Stag unveils a new musical experience in Bhubaneswar

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Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. It is the sound of a young generation, a tribe that tends to make rather than follow trends, a tribe that is in constant search of soul-stirring experiences. The musical experience held its second show in Bhubaneswar, Odisha on March 25. The city came alive as Royal Stag Boombox audaciously brought together polar opposites of the music industry – the melody of Bollywood and the gully vibe of Hip-Hop – to make original music, to create a new soundscape. With an excited…

03 Apr

NSDC signs a tri-partite MoU with the Administration of TTAADC

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National Skill Development Corporation (NSDC), working under the aegis of Ministry of Skill Development and Entrepreneurship (MSDE) has announced a Tri-partite MoUwith the Administration of Tripura Tribal Areas Autonomous District Council (TTAADC) and Medhavi Skills university to develop National Skills Academy named as “Maharaja Kirit Bikram International Centre for Innovation & Skills Excellence”. The Centre of Excellence (CoE) will focus on building capacities in the field of healthcare and paramedical skills for catering to the growing demand of trained paramedical staff and nurses in India and across the world. The MoU was exchanged between Mr. Ved Mani Tiwari, COO (Officiating…

02 Apr

India’s unemployment rate rises to 3-month high of 7.8% in March: CMIE

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India's unemployment rate has increased to 7.8% in the month of March(as per the data from the Centre for Monitoring Indian Economy), which has been marked a 3 month high and showing a decline in the country's labor market conditions. As per the statistics the unemployment rate in urban areas of India reached 8.4%, while in rural areas it stood at 7.5 %. "India's labour markets deteriorated in March 2023. The unemployment rate increased from 7.5 per cent in February to 7.8 per cent in March. The effect of this is compounded by the simultaneous fall in the labour force…

01 Apr

Step out and shine in Soch’s new summer collection

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Soch, India's largest occasion and evening wear brand, has launched its Spring Summer Collection 2023. The collection draws inspiration from the rich legacy of traditional Indian art and crafts, such as mural crafts, decorative art at door fronts, and Ikat weaving techniques. It pays homage to the diverse range of traditional art forms that have been a part of Indian culture for centuries, such as Kolam, Lippan art, and Ikat. The Kolam Edit collection draws inspiration from geometric patterns made with white rice powder in the form of Rangoli. The "Muse of Mirrors" capsule is inspired by the traditional Lippan…

01 Apr

Okaya EV receives AIS 156 Amendment III Phase 2 certification for its Electric Two-Wheelers

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Okaya Electric Vehicles (EV), India's fastest-growing electric vehicle brand, has received ICAT certification for its electric vehicles under AIS 156 Amendment III Phase 2, which covers safety requirements for electric vehicles and includes designing, constructing, and testing the battery pack and its components to ensure they meet the safety standards set by government. With the AIS 156 Phase 2 certification, Okaya EV has now become one of the first EV manufacturers in the two-wheeler segment to move towards complete compliance with the new norms. Okaya EV has advanced battery safety, reliability, and performance features such as high-standard wires & chargers…

01 Apr

G20 meeting of Agriculture Working Group Concludes in Chandigarh

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The second meeting of the Agriculture Working Group (AWG) concluded in "City Beautiful" Chandigarh on 31st March 2023. It focused on regional cooperation in friendly farming, digitization, food security, and nutrition, as well as discussing challenges such as climate change, urbanization, and food waste. G20 members drafted a release to address the needs of the four thematic areas related to solving problems in agriculture, and the meeting ended with a local visit from the foreign delegation. The G20 delegates were taken on a tour of the famous Rock Garden in Chandigarh, where they were surprised to see the mesmerizing figures…

01 Apr

G20: Second Sherpa meeting in Kerala

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The second Sherpa meeting under India's G20 Presidency, chaired by India's G20 Sherpa Amitabh Kant, began in Kumarakom, Kerala on Thursday. It saw discussions on Digital Public Infrastructure and solutions to contemporary global challenges. G20 members stressed policy approach and concrete implementation on issues of economic and global concern. Glimpses of growing steps of Digital India were seen in DPI Experience Zone Kumarakom on 30 March 2023. The four-day meeting began with two high-level co-events - Digital Public Infrastructure (DPI) and Green Development. The Digital Public Infrastructure co-event was organized in partnership with NASSCOM, Bill & Melinda Gates Foundation, and…

01 Apr

Disaster Risk Reduction WGM was held in Gandhinagar

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The Disaster Risk Reduction Working Group (DRRWG) held its first meeting in Gujarat's capital, Gandhinagar, on 30th March to discuss better management of natural calamities. It was inaugurated by Dr. PK Mishra, Principal Secretary to Prime Minister Narendra Modi, and the India Government's Minister of State for Communications. The three-day program G20 saw participation from member states, invitees, nine international organizations, and 100 delegates. The three-day Disaster Risk Reduction Working Group meeting will take place from 30 March to 1 April. During the meeting, member states were encouraged to take measures to prevent natural calamities and save life and property.…

31 Mar

Hero MotoCorp selected Niranjan Gupta as new CEO

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Hero MotoCorp, India's leading two wheeler company has selected Niranjan Gupta as the new CEO. He will take over the responsibility from 1st of May. Niranjan Gupta will succeed Pawan Munjal, who was earlier the Chief executive officer of the company. In an official statement, Hero MotoCorp said "Niranjan Gupta has also played a significant role in forging key partnerships with global brands such as Harley Davidson and Zero Motorcycles," it added. "Niranjan is a leader with sharp business acumen and a proven track record in delivering strong business results in a highly competitive environment. He has been instrumental in…