Business - The Purbottar

23 Aug

Oakley and Rohit Sharma team up with OneSight EssilorLuxottica Foundation

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Leading performance eyewear brand Oakley and renowned cricketer and Oakley brand ambassador in India Rohit Sharma, teamed up with OneSight EssilorLuxottica Foundation in its efforts to raising awareness about the importance of good vision, and providing sustainable access to vision care where it doesn’t exist today.At the full-day event held at Gurugram, around 1000 underserved school-going children aged between 10 and 15 years, participated in the eye clinic for testing visual acuity. Children found in need for vision correction were given free Oakley Eyeglasses fitted with lenses made to their prescription. Speaking on the initiative, Rohit Sharma, exclusively managed by…

23 Aug

Kotak Silk commemorates Inspirational Women Champions

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Kotak Silk, a banking program for women, has partnered with BookMyShow to celebrate inspiring women champions. Kotak Silk Platinum Debit Card customers can enjoy a cashback of up to Rs. 250 on BookMyShow for ticket bookings of Ghoomer from August 17-21, 2023. Kotak Silk supports women in saving, investing, protecting, and indulgence, helping them pursue their ambitions. Directed by R Balki, starring Abhishek Bachchan, Shabana Azmi, SaiyamiKherand Angad Bedi, Ghoomer features a young female batting prodigy who loses her hand, and goes against all odds to play for the Indian cricket team. Kotak Silk supports women as inspiration and advocates…

23 Aug

Amazon miniTV’s streams India’s first and only Hip Hop centric dance reality show “Hip Hop India”

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Amazon miniTV's dance reality show, Hip Hop India, gains popularity in India, showcasing its free streaming service. This is India’s first and only Hip Hop centric dance reality show, and it has given a platform of glory to some of the most talented underground Hip Hop dancers across the gullies of India. Judged by dance masters Remo D’Souza and Nora Fatehi, Hip Hop India is streaming exclusively on Amazon miniTV. The streaming platform's promo for the upcoming Hip Hop India episode shows dancers impressing judges in the battle for the top 6 in all categories. The judges struggle to shortlist…

23 Aug

Mahindra launched “Vision Thar.e” SUV at Futurescape event in Cape Town

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Mahindra Electric Automobiles (MEAL), a subsidiary of Mahindra & Mahindra, unveiled the "Vision Thar.e" SUV at the Futurescape event in Cape Town, South Africa. The Thar.e is more than an electric evolution of the legendary off-roader; it's a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV. The Thar.e is an electric SUV with a unique modular construction and adaptable components, showcasing the brand's tenacity and exploration spirit. Its design philosophy maintains a commanding presence with crisp, geometric surfaces and near-vertical windows. The Thar.e interior combines minimalism and functionality, featuring off-road driving essentials like a…

23 Aug

Tata Tea Premium pays tribute to India’s handloom legacy with “DeshKeDhaage” campaign

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Tata Tea Premium, India's flagship brand, celebrated Independence Day with its "DeshKeDhaage" campaign. The 3D anamorphic outdoor activation showcased the vibrant stories of Indian Handlooms through special edition packs of Tata Tea Premium at DLF Cyber Hub in Gurugram from August 13-17, 2023. Collaborated with Laqshya Media Group, the immersive experience took consumers on a colorful joyride through India's iconic handloom weaves, exuding pride and glory. Consumers were mesmerized by the outdoor activation, which transformed iconic weaves like Banarasi Silk, Chanderi, Phulkari, Pochampally, Panja Durrie, and PatanPatola into immersive forms. These iconic weaves transformed into larger-than-life forms, showcasing the beauty…

22 Aug

‘Mohabbat’ – the third song of Royal Stag Boombox

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In collaboration with Viacom18, Royal Stag Boombox is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music tracks. The third original music track to be…

22 Aug

Amazon unveils new digital payments campaign ‘Bill Payment Ka Smarter Way’

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Amazon's new campaign for Amazon Pay, 'Bill Payments Ka Smarter Way', features Bollywood star Ayushmann Khurrana. The campaign aims to provide customers with a smarter way to manage their bills, with timely reminders to avoid late fines and penalties. Customers can also enjoy a convenient 1-click bill payment experience using Amazon Pay Balance and Amazon Pay Later, with bills paid in less than 5 seconds. They can also pay for recharges and bills using their preferred payment instruments like UPI and credit cards. The campaign aims to provide an instant and seamless experience for bill payments and recharges, along with…

22 Aug

Flipkart declares the launch of a new app-in-app ‘SPOYL’

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Flipkart introduces 'SPOYL', an app-in-app fashion destination curated for Gen Z shoppers, catering to millions of Indian shoppers. With a focus on value and trend-setting styles, over 40,000 products, including categories such as western wear, accessories and footwear targeting this audience and their aesthetic, will be made available through a brand new on-app interface. SPOYL aims to revolutionize the way individuals express their personal style, offering a diverse collection of designs that embrace both style and individuality. India has the third-largest online shopper base globally, with one in three Gen Z shoppers purchasing fashion online. This internet-first generation is influenced…

22 Aug

Digital Economy Working Group Ministers meeting concludes in Bengaluru

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Under India’s G20 Presidency, the ministerial meeting of the Digital Economy Working Group concluded in Bengaluru on 19 August 2023, Saturday. The meeting was addressed by Prime Minister Narendra Modi through a video message.The Prime Minister during his address said, “India's digital public infrastructure provides viable, secure, and inclusive solutions to global challenges”. Noting the security threats and challenges posed by the global spread of the digital economy the Prime Minister said “It is important to build a consensus on the G20 High-Level Principles for a secure, reliable and resilient digital economy.” The Digital Economy Working Group meeting in Bengaluru,…

22 Aug

Gandhinagar hosts G20 Health Ministers’ Meeting

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India's G20 Presidency convenes Health Working Group and Ministers meeting in Gujarat from 17-19 August. The meeting saw participation from the health Ministers of the G20 member countries as well as representatives of invited countries and international organizations.The meeting was addressed by Prime Minister Narendra Modi through a special video message. During the video message, Prime Minister underlined that “The COVID-19 pandemic has reminded us that health should be at the center of our decisions.” He said that “time has also made us understand the importance of international cooperation, whether it is distribution of medicines and vaccines or bringing our…