02
Jun
GSK announced a partnership with veteran actor Amitabh Bachchanto raise awareness about shingles, a painful condition that affects 1 out of 3 adultsabove the age of 50 years . The campaign film evocatively captures the agonising pain caused by shingles and its debilitating impact on the people living with it. It gives an important message that it is possible to protect ageing adults against this pain through vaccination. Shingles is caused by the same virus as chickenpox, which remains inactive in the body after a person recovers from it. More than 90% of Indians by the age of 50 have…
