Business - The Purbottar

29 Mar

Prakruthi in collaboration with DCRT launches the “Amader- Golpo Katha”

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Prakruthi and the Directorate of Child Rights and Trafficking (DCRT), Government of West Bengal launched the "Amader-Golpo Katha" event at Dr.Syama Prasad Mookerjee, Bhasha Bhawan, National Library of India, Kolkata. Prakruthi, an Indian organization, has been empowering women and children through programs aimed at transforming vulnerable groups. One such initiative is an initiative in expressive art therapies for trauma-affected girls. Smt (Dr) Nilanjana Dasgupta, Director, Directorate of Child Rights and Trafficking (DCRT), Government of West Bengal graced the event as the Chief Guest in the presences of other dignitaries. Nilanjana Dasgupta, Director, DCRT said, “Today’s event not only signifies a…

29 Mar

Samsung Introduces Galaxy A55 5G and Galaxy A35 to Bolster Mid-Premium segment in India

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Samsung, India's largest consumer electronics brand, has unveiled the Galaxy A55 5G and Galaxy A35 5G, featuring innovative features. The new A series devices have multiple flagship-like features including Gorilla Glass Victus+ protection, camera features enhanced by AI, and a tamper-resistant security solution, the Samsung Knox Vault, amongst many other new features. The Galaxy A55 5G and A35 5G smartphones feature a metal frame and premium glass back, with a 6.6-inch FHD+ Super AMOLED display and 120Hz refresh rate. They are rated IP67, capable of withstanding up to 30 minutes in 1 meter of fresh water and dust and sand.…

29 Mar

Defender set to unveil the new Defender OCTA

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Defender, a British adventure brand, is set to unveil the new Defender OCTA in 2024, a high-performance, all-terrain vehicle. The new flagship Defender will be the toughest, most capable and luxurious model in the line-up, charting new territory for the brand. The Defender OCTA will feature V8 Twin Turbo mild-hybrid petrol power and 6D Dynamics air suspension for extreme performance across all terrains. This innovative technology maintains a near-level stance during acceleration, braking, and cornering on-road, while maximizing independent wheel travel andarticulation on off-road terrain. Mark Cameron, Managing Director, Defender, said, “New Defender OCTA will take this to another level,…

29 Mar

Thums Up launches Toofan, an exclusive chartered plane

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Thums Up, India's Coca-Cola brand, is launching Toofan, an exclusive chartered plane, as part of its 'World Cup ka Toofani Tour' campaign to the ICC T20 World Cup. As the official beverage partner of ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports. Thums Up is offering cricket enthusiasts a unique experience in the West Indies on an exclusive Thums Up plane, featuring India's beloved cricket duo Yuvraj Singh and Virender Sehwag, and encouraging consumers to scan a Thums Up pack to win a seat on Toofan.…

29 Mar

ICICI Prudential Life Insurance achieves remarkable 98.6% claim settlement ratio in Q3 FY2024

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ICICI Prudential Life Insurance, a leading player in the insurance sector, has maintained its stellar performance in claim settlement ratios for the third quarter of fiscal 2024. With a remarkable 98.6% claims settlement ratio, the company has once again demonstrated its commitment to ensuring financial security for its policyholders' families in times of need.Life insurance plays a crucial role in safeguarding the financial future of loved ones in the event of an untimely demise. Understanding the importance of this, ICICI Prudential Life Insurance has consistently focused on providing prompt and hassle-free claim settlements. The company's track record speaks for itself,…

29 Mar

Elevate Your Wardrobe with Soch’s Spring Summer Collection 2024

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Soch, India's top evening and occasion wear brand, has unveiled its Spring Summer Collection 2024, featuring a range of ethnic-inspired fabrics and styles. The collection, curated by Indigo Hues, Schiffli Chic, Kota Couture, Ivory Elegance, Breezy Threads, and Vivid Blooms, offers a fresh perspective on ethnic wear for modern women. The Soch Spring Summer Collection 2024 features a range of summer-themed fabrics and embroidery, including sarees, salwar suits, kurtas, tunics, lehengas, kaftans, and co-ords sets. The Vivid Blooms collection features colorful designs and patterns, combining floral prints with radiant summer colors, promoting a fearless and adventurous fashion flair, enhancing your…

29 Mar

Ranbir Kapoor Joins Asian Granito India Ltd as Brand Ambassador

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Bollywood star Ranbir Kapoor has been appointed as the brand ambassador for Asian Granito India Limited (AGL), a leading Indian brand in tiles, engineered marble, quartz, and bathware. Recognized for his charm, versatility, and youthfulness, Ranbir Kapoor perfectly embodies the spirit of Asian Granito - innovative, dynamic, and constantly evolving. With a strong and sturdy reputation built on years of excellence, Asian Granito India Ltd continues to push boundaries and set new benchmarks in the industry. The partnership with Ranbir Kapoor reaffirms the brand's commitment to excellence and innovation, promising an exciting future ahead. Asian Granito India Ltd, a rapidly…

28 Mar

Adani family infuses Rs 6,661 crore in Ambuja Cement, takes total stake in company to 66.7%

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Gautam Adani's family has invested Rs 6,661 crore in Ambuja Cements in order to raise their stake in the company by 3.6% to attain 66.7% holding. This follows the investment of Rs 5,000 crore invested by the promoter of the company for exercising the warrants issuance approved by the board of the Company in October 2022. "This strategic move underscores unwavering commitment to have robust capital management philosophy for the portfolio companies and the latest investment testifies the commitment by Adani family to boost future prospects and potential of cement vertical," Ambuja Cements said in a regulatory filing. "The additional…

28 Mar

Toyota’s Bidadi Marathon 2024 sets pace for safety and sustainability in Bengaluru

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The inaugural Toyota Greater Bengaluru Bidadi Half Marathon 2024, organized by Toyota Kirloskar Motor (TKM) in collaboration with the Bidadi Industries Association (BIA) Foundation, concluded successfully, leaving a significant mark as the first flagship event of its kind. Held at the picturesque Jollywood Studio & Adventures in Bidadi, the event garnered tremendous enthusiasm from participants across various demographics, highlighting a collective commitment to health, safety, and sustainability. With categories ranging from 21Km to 3Km, the marathon attracted over 3000 participants, including individuals, families, and industry representatives. Under the theme "RUN FOR SAFETY & SUSTAINABILITY," the event aimed to promote health…

28 Mar

SEEDS Project Empowers Communities with Terra Filter’s Safe Drinking Water Solution

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Terra Filters, a patented invention by the Defence Research and Development Organization (DRDO), provide up to 1000 litres of safe drinking water during crises, particularly in areas ravaged by natural disasters like floods. These filters have become a vital lifeline for communities struggling with contaminated water sources. When torrential rains unleashed unprecedented devastation on the Barak Valley, SEEDS - Sustainable Environment and Ecological Development Society responded with compassion and purpose by initiating the construction of terra filters. Floodwaters breached the Bethukandi embankment, leaving most areas in Cachar district submerged and the Barak valley isolated. SEEDS, through its Project Ashraya India…