Thums Up, India’s Coca-Cola brand, is launching Toofan, an exclusive chartered plane, as part of its ‘World Cup ka Toofani Tour’ campaign to the ICC T20 World Cup. As the official beverage partner of ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports.
Thums Up is offering cricket enthusiasts a unique experience in the West Indies on an exclusive Thums Up plane, featuring India’s beloved cricket duo Yuvraj Singh and Virender Sehwag, and encouraging consumers to scan a Thums Up pack to win a seat on Toofan. Virender Sehwag stated, “I am delighted to extend my partnership with Thums Up,” in response to the promotion. Commenting on the campaign Yuvraj Singh said, “I am thrilled to continue my association with Thums Up, the brand which has a longstanding commitment to sports.”
From March 1st to April 30th, consumers can win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/. Available behind select Thums Up packs, they also enter a daily lucky draw for one seat daily.
