15
Feb
A new study by Edelweiss Life Insurance reveals that 60% of India’s Sandwich Generation—aged 35 to 54—feel financially unprepared for the future. The generation, balancing support for ageing parents and growing children, faces ongoing financial stress, with many feeling that saving or investing is never enough. The study, conducted with YouGov across 12 cities and 4,005 respondents, highlighted that financial decisions are driven by family needs, including healthcare and education. However, premature liquidation of investments for both essential and non-critical needs, such as vacations and festive spending, is common. Sumit Rai, MD & CEO of Edelweiss Life Insurance, said, “This…