30
Mar
Axis Max Life Insurance Limited and YES BANK Limited on Sunday celebrated 21 years of their bancassurance partnership, reaffirming a joint focus on digital-first delivery and hyper-personalised protection solutions. Over two decades, the alliance has evolved into a strong distribution ecosystem, leveraging YES BANK’s network of over 1,300 branches to serve around 18.03 lakh policyholders with a cumulative sum assured exceeding ₹1.50 lakh crore. The partnership has integrated new-age technologies to simplify insurance access, offering solutions across child education, retirement planning, wealth creation and term protection. Key innovations include video-based consultations and agile underwriting systems aimed at faster onboarding and…
