Business - The Purbottar

11 Jun

Centerfruit strengthens brand recall with new ‘Kaisijeebhlaplapayee’ campaign

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Centerfruit, the flagship chewing gum brand from Perfetti Van Melle India, has launched a new nationwide campaign under its iconic “KaisiJeebhLaplapayee” platform, reinforcing its market positioning around irresistible fruity flavour and humour-led consumer engagement. The latest campaign features a new ad film set at a busy Indian wedding, where a robbery sparks a police investigation. As officers examine CCTV footage to identify the culprit, a classic Centerfruit “laplap” moment triggers a series of unexpected events, allowing the police to fast-forward through the footage and catch the thief. The campaign continues the momentum created by last year’s revival of the “KaisiJeebhLaplapayee”…

10 Jun

Zeptofiles ₹8,010 crore IPO papers with SEBI amid rapid quick commerce growth

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Zepto Limited has filed its Updated Draft Red Herring Prospectus-I (UDRHP-I) with the Securities and Exchange Board of India (SEBI) for an Initial Public Offering (IPO), marking a major step for one of India’s fastest-growing quick commerce platforms. The proposed IPO comprises a fresh issue of shares worth up to ₹8,010 crore and an offer for sale of up to 11.34 crore equity shares with a face value of ₹5 each. The company plans to use the proceeds from the fresh issue to expand its dark store network, fund lease rentals for existing facilities, invest in technology and cloud infrastructure,…

10 Jun

AirAsia strengthens crisis response with counselling partnership in Malaysia

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AirAsia X (AirAsia Group) has signed a Memorandum of Agreement (MOA) with the Board of Counsellors Malaysia (BOC) to strengthen its emergency preparedness and crisis response capabilities through professional psychosocial support across its regional network. The agreement was formalised in Kuala Lumpur in the presence of Deputy Minister of Women, Family and Community Development Lim Hui Ying and AirAsia Group Chief Safety & Quality Officer Captain SaravananSubramaniam. The partnership aims to integrate psychosocial support into the airline group's humanitarian assistance and emergency response framework. Under the collaboration, both organisations will work together on emergency response preparedness, deployment of registered counsellors…

10 Jun

Blenders Pride Launches “Reserved Experiences” to Redefine Flavour Across Senses

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Blenders Pride Packaged Drinking Water has unveiled “Blenders Pride Reserved Experiences,” a new cultural platform that turns flavour into a multi-sensory journey — designed to be seen, heard, felt and experienced, not just tasted. Curated with Chef Kunal Kapur, the initiative featured an exclusive live gastro-performance and immersive installations exploring visual, aroma-led, tactile and curated tasting experiences. After showcases in Kolkata, following earlier stops in Chandigarh, Gurgaon and Jaipur, 10+ activations are planned across key markets.

10 Jun

India’s construction boom drives greater insurer focus on project risks: Aon report

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India’s construction sector continues to expand rapidly, driven by sustained infrastructure spending, the energy transition and growing investments in digital infrastructure, according to India insights from the 2026 Global Construction Insurance and Surety Market Report released by Aon. The report said rising project pipelines and increasing asset values are creating a more complex operating environment, prompting insurers to place greater emphasis on natural catastrophe exposure, project governance and project delay risks. Large-scale infrastructure development, urbanisation and investments in high-tech manufacturing are driving demand for construction insurance, while growing insurer capacity and improved reinsurance conditions are supporting market growth. SushantSarin, Head…

10 Jun

Tata AIG launches MediCare Reserve with health cover up to ₹5 crore

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Tata AIG General Insurance Company has launched MediCare Reserve, a new health insurance solution aimed at helping customers enhance their health coverage as medical needs evolve. Built on a Super Top-up structure, the plan offers coverage ranging from ₹5 lakh to ₹5 crore, with aggregate deductible options between ₹3 lakh and ₹50 lakh. A key feature of the product is the ‘Waiver of Aggregate Deductible’, which allows eligible policyholders to transition to a comprehensive health insurance policy after five consecutive policy years without fresh underwriting. The company said the plan is designed to provide long-term and flexible health protection while…

10 Jun

Jayant Chaudhary flags off five solar skill vans to boost digital inclusion and employability

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Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education JayantChaudhary has flagged off five new Solar Community Hub Skill Vans aimed at expanding digital access and future-ready skilling across India. The initiative has been developed by Dell Technologies in collaboration with the National Skill Development Corporation (NSDC) and is being implemented by the Learning Links Foundation. The new solar-powered skill vans will operate across Uttar Pradesh, Delhi-NCR, Karnataka, Telangana and Maharashtra, delivering AI-enabled learning, technology access and employability pathways to youth, women and underserved communities. Equipped with laptops, interactive screens, internet connectivity…

10 Jun

TVS Motor hosts environment workshop, releases nature-focused sustainability reports

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TVS Motor Company hosted a multi-stakeholder workshop on World Environment Day 2026, bringing together industry leaders, policymakers, academics and sustainability experts to discuss nature-positive and climate-resilient business growth. Organised in partnership with UN Global Compact Network India at the TVS Institute for Quality and Leadership in Anekal, Bengaluru, the event was held under the theme “Inspired by Nature. For Climate.For Our Future.” The workshop was attended by Karnataka Rural Development and Panchayat Raj Minister Eshwar B. Khandre, UN Global Compact Network India Executive Director RatneshJha, TERI Director General DrVibhaDhawan, representatives from PwC, TERI School of Advanced Studies, and senior sustainability…

10 Jun

Tarzan Nature Retreat launches licensing model to organise India’s offbeat stays

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Tarzan Nature Retreat, the nature-hospitality platform of EBG Group, has launched its Tarzan Licensing and Property Upgrade Model aimed at transforming India’s fragmented offbeat hospitality sector into a network of trusted and branded nature destinations.The initiative seeks to bring standardised operations, branding and guest-service practices to farmstays, eco-stays, nature camps, boutique resorts and independent retreats located across forests, hills, beaches, river belts and rural tourism corridors. The company said many such properties possess strong natural appeal but often lack consistent branding, operating procedures, digital visibility and guest-experience standards. Under the new model, qualifying properties will be onboarded under the Tarzan…

10 Jun

Reliance, Meta partner to build AI-enabled data centre in Gujarat

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Reliance Industries Limited (RIL) and Meta Platforms have announced a partnership to develop an AI-enabled data centre in Jamnagar, Gujarat, marking a major step in India's growing role as a global hub for artificial intelligence infrastructure. Under the agreement, RIL will develop a 168 MW built-to-suit data centre for Meta, with the project expected to be delivered within two years and an option for future expansion. The facility will be Meta's first built-to-suit data centre capacity in India and will support the technology giant's global infrastructure, core business operations and AI computing requirements. RIL will provide end-to-end services covering the…