Business - The Purbottar

17 Oct

Tata Salt boosts market presence with iodine awareness campaign ahead of World Iodine Deficiency Day

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Tata Salt, India’s pioneer in iodized salt, is intensifying efforts to raise awareness about iodine deficiency as World Iodine Deficiency Day (WIDD) approaches. Emphasizing the critical role of iodine in early childhood mental development, the brand underlines its ongoing commitment to combating iodine deficiency disorders (IDD) across the country. According to the India Iodine Survey 2018-19, 76.3% of households consume adequate iodized salt, yet awareness of its benefits remains low, with only 22.4% understanding its importance. Building on the success of its digital and television campaigns, Tata Salt has expanded its audio-led initiative ‘Namak ho Tata ka… Tata Namak’ to…

17 Oct

Quick commerce lights up Diwali: From last-minute gifts to hassle-free hosting

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As Diwali approaches, quick commerce is emerging as a major enabler for festive celebrations, helping people manage last-minute gifting, hosting, and family visits with ease. From busy professionals scrambling to buy gifts to families ensuring traditional treats and decor reach their loved ones, platforms like Zepto, Happilo, and Godrej are offering curated options that arrive in minutes. For the 9-to-5 crowd, items like the Happilo Dhamaka Gift Box and Fabule Mini Karaoke Mic are helping turn last-minute efforts into instant festive cheer. Families travelling home can rely on Godrej Jersey Mysore Pak and Phool Diwali Decor Boxes for nostalgic, traditional…

17 Oct

Godrej’s Diwali film ‘Kanta Didi’ sparks conversation on acceptance and inclusion

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Godrej Industries Group, through its brand-agnostic media property Godrej L’Affaire, launched its Diwali campaign film ‘Kanta Didi’, continuing the #CelebratingAcceptance initiative. The film portrays a domestic worker, Kanta Didi, interacting with a queer couple for the first time, highlighting how understanding and empathy can emerge naturally in everyday life. A moment of hesitation transforms into an honest exchange, with Kanta Didi’s warmth helping Kapil, a newcomer, open up about his identity. Her simple words, “Acha, boyfriend hai? Toh mereko ko kya?”, underscore a philosophy of live and let live, reflecting the campaign’s message that love should be nurtured in every…

17 Oct

Anoushka Shankar returns to India for grand 30-year celebration tour: Kotak Credit Cardholders will get first access to global icon’s return

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Renowned sitar virtuoso Anoushka Shankar is returning to India for a landmark six-city tour celebrating three decades on stage. Presented by Kotak Mahindra Bank – Solitaire, the tour will cover Hyderabad, Bangalore, Delhi, Pune, Mumbai, and Kolkata in January and February 2025, showcasing her genre-defying blend of Indian classical music, jazz, electronica, and ambient textures. Kotak Credit Cardholders will enjoy exclusive presale access on Skillbox starting 24th October, ahead of general ticket sales. Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank, said, “Partnering with Anoushka Shankar for her 30-year celebration tour is a proud moment for Kotak. Her…

17 Oct

Nissan expands CNG retrofit to EZ-Shift Magnite, launches integrated fuel lid design

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Nissan Motor India has announced the expansion of its CNG retrofitment program to include the New Nissan Magnite BR10 EZ-Shift (AMT), following strong customer demand for the manual transmission variant. The government-approved retrofit allows owners to combine Nissan’s trusted performance with the cost-efficiency of CNG, now available with a 3-year or 1 lakh km warranty. A key update includes an integrated fuel-filling system within the standard fuel lid, replacing the earlier engine-compartment placement. This design offers quicker refuelling and improved convenience for everyday users. The CNG retrofit kit is priced at ₹71,999, reflecting GST benefits and is available across 13…

16 Oct

Preventive Strategies for Chronic Kidney Disease: What Every Individual Must Know

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Dr. Tarun Kumar Saha is a Senior Consultant Nephrologist and Transplant Physician at Yashoda Hospital, Hyderabad says, A silent but serious health condition, Chronic Kidney Disease (CKD) affects millions of people worldwide and is becoming more prevalent in India. Characterized by slow loss of renal function, CKD generally progresses unchecked until late stages, early identification and prevention is crucial. For Indian families, understanding preventive measures to CKD can dramatically minimize its occurrence and impact. The first line of defense is prevention. This entails changing lifestyle risk factors that lead to the development of CKD. In India, diabetes and high blood…

16 Oct

Tata Motors Commercial Vehicles launches its flagship LPO 1822 bus chassis

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Tata Motors Commercial Vehicles has launched its flagship intercity bus chassis, the Tata LPO 1822, setting a new benchmark for passenger comfort, performance, and operational efficiency. Designed with full-air suspension and low NVH (Noise, Vibration and Harshness) levels, the LPO 1822 promises a fatigue-free journey for passengers and drivers, while flexible seating configurations—from 36 to 50-seaters and sleeper layouts—cater to diverse fleet requirements. Speaking at the launch, Mr. Anand S, Vice President and Head of Commercial Passenger Vehicle Business, highlighted that the new platform is tailored to meet evolving passenger expectations and growing intercity connectivity. Powered by a 5.6-litre Cummins…

16 Oct

Medtronic plc launches the Avalus Ultra™ Bioprosthesis valve in India

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Medtronic plc, a global leader in medical technology, on Tuesday launched its next-generation Avalus Ultra™ Bioprosthesis surgical aortic heart valve in India, aiming to enhance cardiac care for patients nationwide. Building on the decade-long clinical experience of the Avalus™ platform, the Avalus Ultra valve is designed for ease of implantation, durability, and reliable performance, including support for future transcatheter aortic valve-in-surgical aortic valve (TAV-in-SAV) procedures. The low-profile valve accommodates diverse patient anatomies, featuring a flexible sewing cuff for secure placement with minimal paravalvular leak rates. Platinum-iridium coils and tantalum badges improve fluoroscopic visibility during reinterventions, ensuring accurate positioning. The device…

16 Oct

Coca-Cola and Google Gemini light up Diwali with “Festicons” where tradition meets artificial intelligence magic

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This Diwali, Coca-Cola India is reimagining how India celebrates by fusing culture, creativity, and cutting-edge technology. Through a first-of-its-kind collaboration with Google, Coca-Cola has introduced Festicons Diwali greetings, enabling consumers to create and share personalized digital wishes using the Google Gemini app. Available on Coca-Cola’s limited-edition Utsav Packs, the initiative allows people to scan a QR code to create and share their own personalized festive avatars right within the Gemini app using its advanced image generation capabilities. Through this innovative digital experience, Coca-Cola is giving consumers a unique way to share their festive vibe. By scanning the festive pack, consumers…

16 Oct

Assam’s second batch of GAPPY scholars heads to Delhi for 2026 UPSC coaching

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Assam’s Governor Assam Pratibha Protsahan Yojana (GAPPY) has announced its second batch of scholars selected for intensive free coaching for the 2026 UPSC Civil Services Examination in Delhi. Launched in 2024 by Governor Shri Lakshman Prasad Acharya in partnership with Arya Pratibha Vikas Sansthan (APVS), the initiative targets talented students from economically weaker sections of the state. This year, the Talent Search Examination attracted 270 aspirants from districts including Sivasagar, Nagaon, and West Karbi Anglong. After counselling, essay tests, and personal interviews held in Guwahati, ten outstanding candidates were chosen for coaching at reputed institutes such as Vision IAS, Vajiram…