Business

Anchor Oral Care has intensified its focus on the North East market by appointing celebrated regional actor Aimee Baruah as its brand ambassador and unveiling two new campaigns — “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.” This strategic move marks the brand’s reinforced commitment to the region, where it has maintained a strong presence for decades. The new campaigns highlight Anchor Red Toothpaste’s Ayurvedic benefits and its CalFlo formulation, targeting both tradition and innovation in oral care. Aimee Baruah, featured in the second campaign, is expected to significantly enhance the brand's connection with local families through digital promotions…

Haier Appliances India has launched its latest innovation, the Gravity Series — India’s first air conditioners with AI Climate Control and a premium fabric finish. Available in seven color variants, including Morning Mist and Galaxy Slate, the series combines high-end design with intelligent, energy-efficient cooling tailored for Indian homes. Backed by cutting-edge AI, the Gravity Series features an adaptive Climate Assistant, real-time electricity monitoring via the HaiSmart App, and AI ECO mode for intelligent savings. A standout element is its Supersonic Cooling technology, offering instant relief within just 10 seconds. Additional highlights include a 7-in-1 Intelli Convertible feature, Frost Self-Clean…

In a powerful collaboration aimed at boosting access to clean energy, solar solutions company Sun King has announced Bollywood actor Rajkummar Rao as its brand ambassador. Known for his authentic portrayals in films like Newton and Srikanth, Rao will represent Sun King’s entire range of solar-powered and energy-efficient products across India. Sun King’s offerings — from solar lighting systems to energy-efficient appliances — have already impacted millions of households lacking reliable electricity. With Rao on board, the brand hopes to further amplify its message of affordability, reliability, and sustainability in energy access. "I’m proud to support a brand that’s helping…

In a historic moment for Sikkim, JK Tyre, in collaboration with the Government of Sikkim, brought the Indian Racing Festival to the hills of Gangtok to mark the state’s golden jubilee of statehood. The grand finale, held at Burtuk Helipad on Tuesday, saw a spectacular turnout despite rains, as motorsport enthusiasts witnessed a stunning showcase of power and precision. The event featured adrenaline-pumping stunts on Superbikes, precision drifting by high-performance Lexus and BMW cars, and a display of FIA-accredited Indian Formula 4 cars and modified stunt vehicles—all powered by JK Tyre’s Levitas Ultra range. Young karting prodigies racing on Rotax…

Tata Tea Jaago Re has launched its latest initiative aimed at fighting climate change through collective actions. The AI-powered campaign, 'Har Green Action Se Farak Padega,' encourages individuals to adopt small but impactful "green actions" in their daily routines to help combat the climate crisis. In partnership with Google Cloud’s AI suite, the campaign leverages an innovative WhatsApp-based tool that allows users to upload images of their actions—such as using a lid while cooking or opting for public transport—and instantly see the positive environmental impact of their efforts. The initiative is designed to counter the widespread apathy towards climate change…

The Suba Group of Hotels has marked a major milestone in its Northeast India expansion with the grand opening of Clarion Hotel De Renees in Gangtok. Inaugurated by Sikkim’s Tourism Minister Tshering Thendup Bhutia, the hotel is situated in Lower Sichey, offering easy access to the city’s vibrant core. Clarion Hotel De Renees boasts 38 upscale rooms and a host of modern amenities, including a rooftop restaurant with Himalayan views, an international spa, gymnasium, and indoor pool. Dining options like Cinnamon and Tipsy Tiger, along with extensive banqueting and meeting spaces, make it ideal for both leisure and business travellers.…

Advancements in technology are ushering in a new era in gastrointestinal (GI) surgery, significantly improving patient outcomes. Robotic-assisted surgery enhances visualization and precision, enabling minimally invasive procedures that reduce tissue damage and accelerate healing. Meanwhile, the integration of artificial intelligence (AI) allows surgeons to tailor interventions to each patient’s unique needs. Together, these innovations promise safer surgeries, shorter hospital stays, and an overall improvement in patients’ quality of life. Robotic Surgery: Enhancing Precision and Recovery: Robotic-assisted surgery has transformed gastrointestinal care by enabling surgeons to perform complex procedures with greater control, flexibility, and accuracy. This cutting-edge technology facilitates minimally invasive…

In a powerful display of courage and creativity, over 220 child survivors of trauma took center stage at the second edition of Amader Golpo Kotha - Dwitiyo Porba held at Dr. Syama Prasad Mookerjee Bhasha Bhavan, National Library of India. Organized by Prakruthi, a Kolkata-based NGO, the event celebrated the transformative journey of children from government and NGO-run child care institutions across West Bengal through Creative Arts Therapy (CAT). Performances ranged from theatre, classical dance, and self-defense to an impactful body percussion act by nearly 100 children, showcasing the deep therapeutic value of rhythmic expression. These children, many from institutions…