18
Aug
Life insurance ownership in East India stands at a robust 79%, according to the seventh edition of the India Protection Quotient (IPQ 7.0) survey by Axis Max Life Insurance in partnership with KANTAR. The region recorded a Protection Quotient (PQ) of 42 and a Knowledge Index of 42%, driven by growing familiarity with ULIPs and savings plans. Kolkata, the financial hub, tops the chart with 85% ownership and a PQ of 47, highlighting increasing adoption of advanced protection products. The survey shows that 41% of respondents invest with family-led intent, prioritising children’s education, old-age protection, and medical security. While the…
