19
Sep
Sony India on Monday unveiled its new campaign, ‘Ab Kuch Cinematic Karte Hain’, aimed at empowering local wedding photo and video studios to bring cinematic quality to their craft. Celebrating the unsung heroes of Indian weddings, the campaign emphasizes the transition from legacy cameras to Sony’s FX30, the entry-level model in the Cinema Line, designed to offer professional features at an accessible price point. Mukesh Srivastava, Head of Imaging Business, Sony India, said, “Weddings are more than events — they are once-in-a-lifetime stories deserving cinematic storytelling. This campaign honours tradition while inviting studios to embrace the future.” The campaign film,…
