Business - The Purbottar

27 Sep

Zuventus and Sri Aurobindo Society drive inclusive education in Sikkim schools

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Sri Aurobindo Society’s Rupantar, in partnership with Zuventus Healthcare Limited, has introduced Project Inclusion (PI) along with AuroScholar and Project-Based Learning (PBL) in 15 government schools of Pakyong district. The initiative marks a milestone in creating classrooms that support neurodiverse learners while strengthening foundational skills. Under Project Inclusion, 197 teachers enrolled in inclusive education training, with 95 completing the course. Teachers have already identified 35 neurodiverse students and designed 57 personalized intervention plans to meet their needs. This approach, aligned with the National Education Policy and the Rights of Persons with Disabilities Act, 2016, equips teachers with practical strategies without…

27 Sep

Grand Shopsy Mela2025 ignites festive shopping frenzy in tier 3 & 4 towns

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Shopsy by Flipkart has kicked off the festive season with its Grand ShopsyMela 2025, witnessing a surge in value-driven shopping across smaller towns. Over 70% of app installs and orders originated from Tier 3 and 4+ cities, reflecting Bharat’s growing appetite for affordable, quality products. Millennials and Gen Z shoppers led the festive cheer, driving strong demand for household essentials, men’s fashion, and footwear. Repeat buyers surged by 44%, signaling growing loyalty among value-conscious consumers. The sale highlighted Shopsy’s expansive assortment of over 1 crore products priced under ₹149 across 1,300 categories, including festive kurtas, home décor, earbuds, and men’s…

27 Sep

Godrej Agrovet launches upgraded Pride Hog feed to boost pig immunity and farm productivity

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Nutrition has emerged as a critical solution for pig farmers in North East India, where nearly 28% of India’s total pig population is concentrated. Since the outbreak of African Swine Fever (ASF) in 2020, farmers have struggled without a vaccine, turning to high-quality feed to build immunity and maintain productivity. Addressing this challenge, Godrej Agrovet has introduced its upgraded ‘Pride Hog’ pig feed range, fortified with Immuno-modulators and essential nutrients. The range offers tailored solutions for piglets, growers, and finishers, aiming to reduce production costs while ensuring resilience across the pig lifecycle. Early field trials have shown rapid growth, higher…

27 Sep

ACC Cement fuels growth of Chandipur contractor, boost East Medinipur market share

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ACC Cement has emerged as a game-changer for local construction, empowering Mr. Prabir Jana, a Chandipur-based contractor whose journey from a helper to a market influencer spans over two decades. Managing 27 active construction sites and leading a team of 80 workers across Chandipur and Nandigram, Mr. Jana has gained recognition for his focus on quality, safety, and community-driven projects. After switching exclusively to ACC Gold in October 2023 due to challenges with other brands, Mr. Jana has driven significant change in the local market. ACC’s share in East Medinipur surged from 20 percent to a dominant position, overtaking competitors…

26 Sep

Etihad Airways launches new A321LR on Abu Dhabi–Kolkata route with luxury upgrade

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Etihad Airways has introduced its next-generation Airbus A321LR aircraft on all flights between Abu Dhabi and Kolkata, marking the aircraft’s debut in India. The inaugural flight, EY222, landed at Netaji Subhas Chandra Bose International Airport at 8:35 pm on September 24 to a sold-out cabin across First, Business, and Economy. The A321LR brings fully enclosed First Suites, lie-flat Business Class seats, and upgraded Economy cabins with 4K touchscreens and high-speed Wi-Fi. All eight weekly return flights on this route will now be operated by the A321LR, reaffirming Etihad’s growing presence in the Indian market, where it operates 183 flights per…

26 Sep

India warns citizens against job scams in Iran amid rising kidnapping cases

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The Government of India on Tuesday issued a strong advisory cautioning Indian nationals against fraudulent job offers in Iran after multiple reports surfaced of citizens being duped and later kidnapped by criminal gangs. The Ministry of External Affairs (MEA) stated that several Indians were lured with false promises of lucrative employment or onward placement in third countries. “Upon arrival in Iran, many of these individuals were kidnapped by criminal groups, with ransom demands made for their release,” the ministry said. The advisory clarified that visa-free entry for Indian citizens is permitted by Iran only for tourism purposes, not employment. “Any…

26 Sep

Foreign Funds Flee, Pharma Cracks: Markets Stumble in Broad-Based Selloff

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In early trading on Friday (September 26, 2025), equity benchmark indices Sensex and Nifty fell, influenced by a decline in pharmaceutical stocks and ongoing outflows of foreign funds. Concerns over the U.S. H-1B visa fee and a downward trend in global markets have also contributed to the bearish trend in domestic equities. Following the announcement by the Trump Administration of a 100 percent tariff on imports of branded or patented pharmaceutical products, effective October 1, investor focus will be directed at the domestic pharma sector. According to Ponmudi R, CEO of Enrich Money, an online trading and wealth tech firm,…

26 Sep

Homegrown brands win hearts as Kolkata consumers embrace local enterprises

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A renewed pride in homegrown brands is reshaping consumer behavior across India, with Kolkata emerging as a key market championing local enterprises. Rukam Capital’s latest study, Aspirations of New India: How Consumers Select, Shop, and Shape Brand Connections, reveals that 66% of Kolkata respondents recall homegrown brands most strongly, while 58% actively choose products from local and small businesses. Consumers cited accessibility, authentic value, and relatable stories as reasons for their loyalty. Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, noted, “Indian consumers now value connection, authenticity, and meaningful engagement over discounts. Brands must innovate, communicate honestly, and build…

26 Sep

Start your day right: urged to boost heart health with California almonds on World Heart Day

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As the world observes World Heart Day 2025 under the theme “Don’t Miss a Beat,” health experts in India are highlighting the rising threat of cardiovascular diseases (CVD), which strike Indians a decade earlier than the global average. With heart disease affecting young adults and women facing higher first-heart-attack mortality, adopting preventive measures has become critical. Nutritionists recommend incorporating California Almonds into daily diets, citing over 200 studies that show almonds’ role in lowering bad cholesterol, reducing inflammation, and supporting overall cardiovascular health. Sheela Krishnaswamy, Nutrition and Wellness Consultant, emphasized that almonds are a nutritional powerhouse rich in healthy fats,…

26 Sep

JBT Marel launches Global Production Centre in India to boost food processing innovation

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JBT Marel, a global leader in food processing technology, inaugurated its Global Production Centre (GPC) in India today, marking a significant step in its commitment to serving the Indian and Asia-Pacific markets. The state-of-the-art facility, located at VivanKohli Industrial Estate, Naigaon, Pune, was inaugurated by Brian Deck, CEO of JBT Marel, along with senior executives including Augusto Rizzolo, Bob Petri, and Jack Martin. The GPC is designed to expand production capabilities and showcase advanced, sustainable food processing solutions for the region. Speaking at the event, Augusto Rizzolo, EVP and President, Regions and Integration, highlighted that the facility brings global expertise…