22
Sep
Tata Tea Gold, West Bengal’s leading tea brand, today announced the launch of its Durga Pujo campaign, Banglar Shilpi Shojjito Pujo, celebrating the state’s rich cultural heritage. The campaign features limited-edition festive packs designed in collaboration with acclaimed local artists, including Goutam Sarkar, Gopal Naskar, Gourab Kundu, Anjan Bhattacharya, and Joyeeta Bose. Utilizing diverse mediums such as acrylic, oil, watercolor, dry pastels, and digital art, each pack portrays iconic Pujo rituals — from the dhaki beats of Shashti to the vibrant sindoorkhela on Dashami — offering consumers both collectible value and festive nostalgia. The campaign launch was marked by an…
