Business - The Purbottar

22 Jan

Godrej Agrovet, MSRLM partner to empower over 5,000 women farmers in Maharashtra

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Godrej Agrovet Limited on Monday announced a three-year partnership with the Maharashtra State Rural Livelihoods Mission (MSRLM-UMED) to empower more than 5,000 women farmers across nine major cotton-growing districts of Maharashtra. The collaboration comes in line with the United Nations’ declaration of 2026 as the International Year of the Woman Farmer, focusing on strengthening the role of women in agriculture and improving rural livelihoods. Under a Memorandum of Understanding signed on January 19, Godrej Agrovet Limited will work closely with Maharashtra State Rural Livelihoods Mission to promote Good Agricultural Practices and Integrated Pest Management among women farmers. In the first…

22 Jan

Zuventus Healthcare denies closure speculation, says operations continue uninterrupted

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Zuventus Healthcare Limited on Tuesday issued a formal clarification dismissing reports and messages circulating about the company’s alleged closure or rebranding, calling them false and misleading. In a statement, the pharmaceutical firm said there has been no closure, suspension, or transfer of its business operations. It also clarified that its field staff remains fully operational across the country and business activities are continuing as usual. The company categorically denied rumours suggesting any disruption to its functioning or future plans. Zuventus further stated that it has no association or affiliation with any entity named Zorvia Healthcare Limited, adding that such claims…

22 Jan

Škoda Auto unveils new Kushaq in India with segment-first features, enhanced safety

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Škoda Auto India on Tuesday unveiled the new Kushaq in the Indian market, strengthening its strategy of democratising European technology for Indian roads. Pre-bookings for the updated SUV have opened at ₹15,000 on the company’s official website, with deliveries scheduled to begin by the end of March 2026. The new Kushaq introduces several segment-first features, including an all-new eight-speed torque converter automatic paired with the 1.0 TSI engine, alongside a six-speed manual and a seven-speed DSG with the 1.5 TSI. The SUV also debuts a panoramic sunroof, rear seat massage function, and a host of features offered as standard from…

21 Jan

Jayant Chaudhary reviews Skill India International Centre at IIE Guwahati

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Jayant Chaudhary, Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, visited the Indian Institute of Entrepreneurship (IIE) here during his two-day visit to Assam. During the visit, he reviewed the newly operationalised Skill India International Centre (SIIC) at the IIE campus. The SIIC is a flagship initiative aimed at promoting international skill standards and expanding overseas employment opportunities for Indian youth, with a special focus on the North Eastern Region. The Minister said that India’s future growth will depend on skilled, adaptable and confident youth, and noted that institutions like IIE…

21 Jan

Learn South Africa workshop engages 60+ travel trade partners in Kolkata

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South African Tourism has successfully engaged over 60 travel trade partners in Kolkata as part of the 11th edition of its multi-city ‘Learn South Africa’ workshop series, which commenced in the city on January 16, 2026. The initiative, aimed at strengthening engagement with India’s travel trade, will conclude with its final leg in Lucknow on February 27, 2026. The workshop focused on showcasing South Africa’s diverse tourism offerings beyond traditional hubs such as Cape Town and Johannesburg. Travel partners were introduced to lesser-explored regions, cultural routes, wildlife experiences, scenic landscapes, and soft adventure options, enabling them to design more customised…

21 Jan

ICH NEXT, Peclers Paris launch India-first trend intelligence to fill $2B fashion white space

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ICH NEXT on Tuesday announced a strategic partnership with Peclers Paris to launch an India-first, global-meets-local trend intelligence service aimed at addressing a $2-billion-plus white space in the country’s fashion and lifestyle ecosystem. The collaboration introduces the ICH NEXT x Peclers Paris Trend Forecast Reports, beginning with western fashion categories. India’s fashion and lifestyle market is projected to cross $240 billion, growing at over 10% annually, but the industry continues to depend largely on global trend reports with limited relevance to local culture, climate, body types, and consumption cycles. The new alliance combines Peclers Paris’ global foresight with ICH NEXT’s…

21 Jan

Dropping Things? Tripping Often? It Could Be Your Spine

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Dr. Vineesh Mathur, Director, Orthopaedics, Medanta – The Medicty, Gurugram Most people can instantly recognise a fracture or a slipped disc: the instant, blinding pain makes itself known at once. But what about the silent, invisible spinal condition that steadily erodes your quality of life? Cervical Myelopathy (CM) is an often-overlooked disorder—progressive, potentially life-threatening, and frequently mistaken for normal ageing. Why Myelopathy Often Remains Undetected CM is fundamentally a mechanical problem. The spinal cord—the body’s chief communication cable—is gradually compressed by age-related changes such as bone spurs, thickened ligaments, or herniated discs. Its symptoms, however, are deceptively subtle: Clumsiness: Difficulty…

21 Jan

Thums Up unveils new visual identity after two decades, signals shift for young India

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India’s homegrown cola brand Thums Up has rolled out a new visual identity, marking its first major design change in over 20 years. The refreshed look reflects a strategic shift by the brand to align with a new generation defined by confidence, ambition, and a desire to push boundaries. The rebrand has been developed by Thums Up’s in-house design team in partnership with UK-based design agency SUPERULTRARARE. The updated identity retains the brand’s core elements while giving them a sharper and more modern expression. The typography is more chiseled, while the signature tri-colour palette—spiced red, iced blue, and storm blue—draws…

21 Jan

Nutritionists stress daily habits over quick fixes for strong immunity in winter

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As weather conditions continue to shift, health experts are advising people to focus on steady daily habits rather than short-term solutions to maintain immunity. Nutritionists and doctors say immunity is built through simple routines that support the body consistently, especially during colder months. A winter-friendly routine, according to experts, begins early in the day with warm water after waking and brief exposure to morning sunlight. This is often followed by tulsi-based herbal tea, which is known to support respiratory health and ease congestion. Throughout the day, drinking warm water or herbal infusions and eating seasonal meals rich in whole grains…

21 Jan

TVS Apache racing experience goes international, debuts in Nepal to mark 20 years of Apache series

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TVS Motor Company has announced the international debut of the TVS Apache Racing Experience (ARE GP) with the launch of its first overseas event in Nepal. The day-long programme, held at the Vehicle Academy and Research Center in Satungal, marked a key milestone as the company celebrates 20 years of the TVS Apache brand. The Apache Racing Experience is a structured platform that allows Apache owners to test the racing potential of their motorcycles in a safe and professionally managed environment, while learning advanced riding and racecraft from seasoned TVS Racing champions. The first selection round in Nepal saw participation…