Blog

Air India Express has announced the launch of direct flights connecting Guwahati with Dubai and Abu Dhabi, becoming the first airline to offer non-stop services between Northeast India and West Asia. The Guwahati-Dubai service will commence on August 4, while the Guwahati-Abu Dhabi flight will begin operations on August 7, expanding international travel options for the region. The airline said the new services mark its first international operations from Guwahati, one of the largest stations in its network with nearly 120 weekly flights. The direct links to the UAE's two major commercial and travel hubs are expected to strengthen tourism,…

Air India on Thursday launched its first ‘Easy Connect’ flight under the Government of India’s new hub-and-spoke aviation framework, marking the beginning of a nationwide initiative aimed at enabling seamless international travel from cities across the country through the airline’s major hubs. The inaugural Easy Connect service, flight AI1111, departed from Varanasi’s LalBahadurShastri International Airport to Delhi, allowing international passengers to connect onward to nine overseas destinations, including Dubai, Colombo, Jeddah, Riyadh, Kathmandu and Phuket. The service was inaugurated by Union Civil Aviation Minister Kinjarapu Ram Mohan Naidu, who said the initiative would make international air travel more accessible by…

Indriya, Aditya Birla Jewellery, has set an industry-first benchmark in natural diamond selection, bringing greater delight and trust to the diamond buying experience. Rooted in the belief that exceptional sparkle is the most visible expressions of diamond quality, this approach builds on the brand’s best-in-class selection standards. Going beyond conventional grading standards, Indriya’s approach to diamond cut and selection evaluates how effectively a diamond reflects, refracts and returns light to deliver superior brilliance, fire and scintillation. Only 1 out of 5 natural diamonds meet these rigorous standards.  This shift comes at a pivotal moment for the category. India sits at…

India's micro, small and medium enterprise (MSME) sector is entering a new phase of technology-led expansion, with artificial intelligence (AI), cybersecurity and digital workplace solutions emerging as critical productivity drivers, according to the Vi Business MSME Growth Insights Study 2026. Based on insights from more than 2.5 lakh MSMEs across 16 sectors, the study found that 57 per cent of enterprises now view AI as essential for scaling business, while 25 per cent have already integrated AI into their operations. The report showed India's Digital Maturity Index (DMI) rising to 60.8 from 58.0 in 2025, reflecting broader adoption of digital…

In a major shift toward unbundled travel services, IndiGo has launched a new "hand-baggage-only" fare tier that offers discounted tickets to passengers traveling without check-in luggage. This strategic move directly follows Air India’s recent introduction of a cheaper "no-meal" option on select flights, signaling a broader industry trend where domestic carriers separate core travel from traditional perks. Under IndiGo's new pricing structure, flyers opting for the hand-baggage fare are permitted only the standard 7 kg of cabin luggage, allowing light travelers to bypass the cost of cargo space and enjoy cheaper base tickets. The budget carrier stated that the initiative…

Whether travelling to work, exercising, relaxing at home or setting out on a long journey, millions of mobile users rely on music as part of their daily routine. Seeking to enhance that experience, telecom operator Vi has partnered with global audio streaming platform Spotify to provide eligible postpaid subscribers with three months of complimentary Spotify Premium, combining mobile connectivity with premium entertainment benefits. The offer is available on Vi's individual postpaid plans priced at Rs. 451, Rs. 551, Rs. 751 and Rs. 1,201 (REDX), as well as select family postpaid plans, with the benefit extended to the primary member. Eligible…

Indriya, Aditya Birla Jewellery, has launched its latest marketing campaign, 'Sparkle Like No Other', aimed at highlighting the superior sparkle and quality of its natural diamonds while introducing what it describes as an industry-first benchmark for diamond selection in India. Conceptualised by Ogilvy, the campaign focuses on the visual brilliance of diamonds, with the brand stating that only one out of every five natural diamonds passes its stringent selection process based on light reflection, refraction and return to deliver exceptional brilliance, fire and scintillation. The campaign is led by a brand film featuring actor AditiRaoHydari, who showcases the jewellery in…