13
Jul
WHISKAS®, a leading cat food brand in India, has launched its new Indian Fish Range, introducing what it describes as the country's first locally inspired cat food innovation featuring Rohu and Catla fish. The new range combines the brand's signature Crunchy Creamy Yummy Pockets™ with formulations developed to provide 100 per cent complete and balanced nutrition for cats. Conceptualised by 22feet, part of Omnicom Advertising India, the campaign features Bollywood actor and cat lover Mrunal Thakur, highlighting the shift from home-cooked feeding to scientifically formulated pet nutrition. The company said the product addresses a common feeding practice in Indian households,…
