27
Jul
As more Indians gain the financial ability to spend on premium experiences, the real marker of privilege is shifting from affordability to assured access, according to Kotak Mahindra Bank. The bank said rising demand for concerts, exclusive dining experiences and cultural events is outpacing availability, making certainty of participation a key differentiator for affluent consumers. Traditionally, premium credit cards signalled exclusivity through benefits such as airport lounge access, concierge services, golf privileges and reward points. However, Kotak said these features are gradually losing their distinctiveness as they become more widely available. Instead, consumers are increasingly valuing experiences that are exclusive,…
