24
Apr
Britannia Industries has expanded its premium snacking portfolio with the launch of Britannia 5050 Cheeze Dipped and Caramel Dipped Crunchy Layered Sandwiches, marking a new phase for the brand that has been part of India’s snacking culture for over three decades. The new products aim to redefine the brand’s signature “50-50” identity by combining contrasting textures of crunch and melt in a single snack format. The newly launched sandwiches are made with 22 baked layers designed to deliver a structured crunch, while the cheese and caramel coating adds a smooth melting texture. According to the company, the products are positioned…
