03
Nov
Opella has launched New Dulcoflex Liquid with its #1SmartSolution campaign featuring actor Pankaj Tripathi, highlighting relief from constipation and three associated problems — bloating, straining and hard stools. Conceptualised by McCann India, part of Omnicom Advertising India, in collaboration with Opella, the campaign uses humour and a workplace setting to encourage open conversations about constipation without trivialising the discomfort associated with it. The campaign film features Tripathi as a friendly boss, using his characteristic warmth and understated humour to communicate the product's proposition of one solution for multiple constipation-related concerns. New Dulcoflex Liquid features a twin-power formula and is available…
