Blog - The Purbottar

13 Nov

Cipla Health hails FSSAI’s new ORS labelling rule, reinforces ProlyteORS as the #AsliORS

Business BureauBusiness

Cipla Health Limited has welcomed the Food Safety and Standards Authority of India’s (FSSAI) recent directive mandating the removal of the term “ORS” from all food and beverage labels and trademarks unless they meet the medically approved Oral Rehydration Solution formulation defined by the World Health Organisation (WHO). The regulation is aimed at ensuring transparency and protecting consumer trust by preventing misleading product labelling. Cipla Health’s flagship brand, ProlyteORS, which already adheres to WHO standards, reaffirmed its position as the #AsliORS—a scientifically backed and clinically approved oral rehydration solution that delivers the precise balance of electrolytes, glucose, and sodium required…

13 Nov

Sikkim will host the 13th International Tourism Mart, highlighting the region’s sustainable growth

Sonakshi SarkarSikkim

Sikkim is set to host the 13th International Tourism Mart (ITM) for the North Eastern Region from November 13 to 16, highlighting sustainable tourism and environmental conservation. The event, organised by the Ministry of Tourism, Government of India, will bring together stakeholders from across India and abroad to promote responsible and inclusive tourism development in the North East. The event will be inaugurated by Union Minister for Tourism and Culture Gajendra Singh Shekhawat, alongside key dignitaries including Sikkim Chief Minister Prem Singh Tamang and Arunachal Pradesh Chief Minister Pema Khandu. Tourism Ministers from all North Eastern States, senior government officials,…

13 Nov

Amur Falcons arrive in Umrongso; rare Ruddy Shelducks and Seagulls spotted in Dima Hasao

Banasree SarkarAssam

The much-anticipated arrival of the migratory Amur Falcons has started in the Dima Hasao district's New Tumbung area, which is located beneath Umrongso's Garampani forest range. Due to their arrival, the District Magistrate has placed limitations in the bird roosting locations under Section 163 of the Bharatiya Nagarik Suraksha Sanhita (BNSS) 2023 (previously Section 144 CrPC), which forbids any act of catching or killing the birds. Strict legal action against violators is another warning in the decree. For bird watchers and wildlife enthusiasts in the area, the first sighting of a flock of Ruddy Shelducks and Seagulls at the NEEPCO…

13 Nov

TAFE Tractors EV among the top 5 finalists in the “TOTY” Sustainable Category at Agritechnica 2025 in Germany

Business BureauBusiness

At Agritechnica 2025, TAFE – Tractors and Farm Equipment Limited, one of the world’s largest tractor manufacturers, has unveiled its next-generation electric hybrid tractor—the TAFE EVX75, while also celebrating a landmark achievement, the TAFE EV28 electric tractor being the finalist in “Tractor of the Year (TOTY) 2026” Award in the Sustainable Tractor Category. Alongside the EVX75, TAFE showcased its new vision guidance system and the new range featuring the 100 HP tractor with a new cab (TAFE 1015), 74 HP orchard and fruit tractor (TAFE 7515 GE), and Compact Utility Series, 65 HP (TAFE 6065), each designed to meet a…

13 Nov

India strengthens Latin America ties with Ecuador, Bolivia and Cuba engagements

Business BureauBusiness

India is expanding its diplomatic and economic footprint in Latin America following Minister of State for External Affairs Pabitra Margherita’s recent visits to Ecuador, Bolivia, and Cuba. The tour, which began on November 4 in Quito, Ecuador, highlighted India’s commitment to building deeper ties across sectors such as agriculture, artificial intelligence, cybersecurity, trade, textiles, health, and pharmaceuticals. During his stay in Ecuador, MoS Margherita inaugurated India’s resident Embassy in Quito alongside Foreign Minister Gabriela Sommerfeld and signed a MoU between India’s and Ecuador’s diplomatic training institutions. He also met President Daniel Noboa Azin to convey greetings from Prime Minister Narendra…

13 Nov

Assam adopts the Dimasa language in 278 schools, a significant step toward linguistic inclusiveness

Sonakshi SarkarAssam

In a landmark move to preserve and promote the Dimasa language, the Assam government has announced that 278 Lower Primary schools across the state will operate as Dimasa Medium schools from the 2025–26 academic session. This initiative is aimed at providing children from the Dimasa community the opportunity to learn in their mother tongue during their formative years. The official notification, issued by the Department of School Education (E.No. 632888/79), confirms that the listed schools will now adopt Dimasa as the medium of instruction at the foundational level. “In the interest of the public in general and for preserving and…

13 Nov

JSW Group, Assam government join hands to establish world-class heritage museum in Guwahati

Business BureauBusiness

The JSW Group and the Government of Assam have signed a Memorandum of Understanding (MoU) to set up a state-of-the-art heritage museum in Guwahati, aimed at preserving and promoting Assam’s rich artistic legacy and facilitating global cultural exchange. The museum will be constructed on a 45,000 square feet site at the Sericulture Farm in Khanapara, with land provided by the Assam government and full funding from the JSW Group. It will house national and international artefacts, travelling exhibitions, and cultural showcases. The inaugural exhibition will feature the VrindavaniVastra, a 17th-century devotional textile woven under the guidance of Srimanta Sankardev, currently…

13 Nov

EMBED program drastically reduces malaria across three states

Business BureauBusiness

The EMBED (Elimination of Mosquito-Borne Endemic Diseases) program, a flagship public-private partnership supported by Godrej Consumer Products Ltd (GCPL), has marked ten years of transformative impact, significantly reducing malaria and dengue across Madhya Pradesh, Uttar Pradesh, and Maharashtra. Launched in 2015 in Madhya Pradesh, EMBED has reduced malaria cases by 97%, reaching over 11 million people and transforming thousands of villages and slums into malaria-free zones. The program’s success has expanded to Uttar Pradesh and Maharashtra, covering more than 3 million households and benefiting nearly 28 million people. The decade-long initiative leverages digital platforms, including the Community Health Volunteer App…

12 Nov

Discover the advantages of flaxseeds for hormonal balance

Banasree SarkarHealth

Hormones are vital chemical messengers controlling bodily functions like metabolism, growth, reproduction, sleep-wake cycle, and mood. Hormonal imbalances can lead to hormone-related conditions, some temporary and others chronic. Diet plays a significant role in restoring hormonal balance, with certain foods rich in beneficial compounds promoting overall health. Some hormonal imbalances may require medical treatment, while others may be temporary. Flaxseeds are a rich source of protein, fiber, omega-3 fatty acids, essential minerals, and vitamins, which are essential for hormonal balance due to their high content of lignans, which support estrogen metabolism and reduce gut inflammation. These phytoestrogens, particularly beneficial for…

12 Nov

Tenneco Clean Air IPO Day 1!

Purbalee DuttaBreaking News

Tenneco Clean Air India Ltd, a subsidiary of the US-based Tenneco Group, opened its initial public offering (IPO) for subscription on November 12, which will close on November 14. The IPO price band has been fixed between ₹378 and ₹397 per share. In the grey market, the issue is commanding a premium of ₹61, suggesting an estimated listing price of around ₹458 per share—about 15.4% higher than the upper price band. Ahead of the launch, the company raised ₹1,080 crore from anchor investors, with participation from 58 major institutions, including SBI Mutual Fund, HDFC Mutual Fund, ICICI Prudential, Nomura, BlackRock,…