Blog

Sony India launched a latest addition to the category of in-car offerings with the new XS-AW8 compact powered subwoofer. The new XS-AW8 subwoofer will be available across Sony authorized dealers, car accessories shops and car showrooms across India from 1st February 2021 onwards. It is priced at Rs 19,990. This powerful subwoofer offers great audio in a compact and versatile form factor. The new XS-AW8 subwoofer allows one to gain bass without losing car space, providing hassle-free punch to the music in any sized car. The slim design of XS-AW8 allows easy installation in restricted spaces and fills the car…

A good technology device is no longer a luxury but a necessity for children to learn from home. It sparked the thought of the Britannia Good Day Learn from Home campaign whereby children stand a chance to win laptops free every hour, for 2 months. The largest brand of Britannia, Good Day rolled out the campaign with a nationwide TV and Print blitzkrieg. The thematic TVC captures the inseparable bond of school friendships and the joy of learning together. The film showcases two friends who are reunited while schooling from home, thanks to Britannia Good Day. As one boy wins a…

One of India's leading life insurers, HDFC Life has launched its latest flagship term product Click 2 Protect Life. The non-linked, non-participating, individual term plan has been designed to cater to the changing needs in the different life stages of an individual. HDFC Life’s Click 2 Protect Life offers three main options: (1) Life & Critical Illness Auto-balance, (2) Life Protect option and (3) Income Plus option. All options include both fixed and whole life covers. Add-on features like Return of Premiums, Waiver of Premiums on CI, Accidental Death Benefit and premium payment frequency alteration are available for some options. 

In a bid to provide enriched entertainment to its customers, Vodafone Idea Limited (VIL) has announced a strategic partnership with VOOT Select, to offer premium content on its digital platform - Vi Movies and TV app. Under this partnership customers of Vodafone Idea can now enjoy the curated content offering of VOOT Select, with a seamless viewing experience on their Smartphones. Aiming to strengthen current content offering on Digital platform- Vi Movies & TV app, the partnership will give customers access to hours of exclusive content pieces from Voot Select. Vi customers will now have full access to watch premium Hindi Shows of Colors & MTV. Vi users can also enjoy a…

Due to anxiety, job cuts, salary cuts, health concerns, and an increasingly volatile environment, stress levels amongst Indians are high. Nutrition & Wellness Consultant, Sheela Krishnaswamy shared three simple tips which when followed regularly can help alleviate stress. These are: (1) Focus on maintaining a healthy and nutritious diet, always, (2) De-stress with exercise and (3) Break from screen-time. “People tend to eat less healthy food during stressful times. This could be changed by reaching out to more nutritious options like fruits or sprouts or almonds or muesli or an omelet or a piece of bitter chocolate to satisfy a…

A limited-edition gaming pack has been launched by Allied Blenders and Distillers Private Limited (ABD) for its premium offering - Sterling Reserve Blend 7. The all-new pack is a first of its kind that is designed to bring alive a unique board game experience through an innovative interface. The limited-edition will be available in the 750ml size. Customers can select from three different board game options - Ludo, Jungle Safari and Treasure Island. Sterling Reserve B7 Gaming Pack is part of a series of innovative initiatives that ABD has effectively devised as part of its transformational journey to deliver path-breaking…

One of the leading companies in the EV segment which owns brand including Joy e-bike and Vyom Innovation, Wardwizard Innovations & Mobility Limited has inaugurated a new state-of-the-art facility at Vadodara, Gujarat for manufacturing electric two-wheelers. Virtual inauguration ceremony of the new plant was conducted by Shri Amit Shah, Minister for Home Affairs, Government of India on January 28.  The inaugural function was also attended by Ranjanben Bhatt, MP, Vadodara and Mr. Rajendra Trivedi, Speaker, Gujarat State Legislative Assembly. Synonymous with innovation, quality, design and technology Wardwizard Group has created a strong brand identity through its product. Company has a…

The brand that has been championing the message of equal parenting for years, Pampers has re-focused the spotlight on how #ItTakes2 for a baby’s wholesome development. Celebrity parents Soha Ali Khan and Kunal Khemu have come together with Pampers to encourage parents to be equally involved for their baby’s healthy and happy development. Abhishek Desai, Senior Director & Category Leader, Baby Care, P&G Indian Subcontinent shared, “Through this campaign, the brand hopes to start a conversation to positively change the parenting paradigm and encourage more moms and dads to join the #ItTakes2 movement.” Soha Ali Khan and Kunal Khemu, having…

The leading bathware brand Hindware has launched its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category. It aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies. Brand Hindware is consistently striving to offer product and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers. Targeting newage customers, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree…