Blog - The Purbottar

30 Mar

Axis Max Life, YES BANK mark 21 years; eye digital-first insurance push

Business BureauBusiness

Axis Max Life Insurance Limited and YES BANK Limited on Sunday celebrated 21 years of their bancassurance partnership, reaffirming a joint focus on digital-first delivery and hyper-personalised protection solutions. Over two decades, the alliance has evolved into a strong distribution ecosystem, leveraging YES BANK’s network of over 1,300 branches to serve around 18.03 lakh policyholders with a cumulative sum assured exceeding ₹1.50 lakh crore. The partnership has integrated new-age technologies to simplify insurance access, offering solutions across child education, retirement planning, wealth creation and term protection. Key innovations include video-based consultations and agile underwriting systems aimed at faster onboarding and…

30 Mar

Government of Meghalaya Grants BNSS 2023 Recognition to Aaranyak Wildlife Genetics Laboratory

riya EditorAssam

In a significant development, the Government of Meghalaya has notified the Wildlife Genetics Laboratory (WGL) of Aaranyak and its Director, with the aim of utilizing their expertise in wildlife genetics and forensic DNA analysis, as required by Section 329 (4) of the Bharatiya Nagarik Suraksha Sanhita (BNSS), 2023. This marks the first official recognition of a laboratory and an expert in the wildlife sector under the BNSS, signifying a pivotal step towards aiding wildlife crime investigations and control via forensic evidence collection through DNA sampling techniques. The notification follows an order from Meghalaya's Governor on March 24, 2026, and was…

30 Mar

Gaurav Gogoi, Wife Not Pakistani Agents, Says Media Across Border

riya EditorAssam

After depicting Himanta Biswa Sarma as anti-Muslim for evicting suspected illegal encroachers, Afkar Digital, a prominent Pakistani news outlet, aired a special segment addressing the alleged connections of Gaurav Gogoi's wife to Pakistan. The segment, while criticizing the Chief Minister, clarified that neither Gaurav Gogoi nor his wife are Pakistani agents; their visit to Pakistan was solely for NGO-related work, emphasizing that there is no necessity for Pakistan to retain agents like them in India. The report also highlighted that the ongoing eviction drive in Assam has led to the Pakistani media promoting hashtags like "Save Assam Muslim." Furthermore, the…

30 Mar

Morning coffee habit may boost longevity

Sonakshi SarkarHealth

Coffee, one of the world’s most widely consumed beverages, is gaining renewed attention for its potential long-term health benefits. Emerging research indicates that how and when coffee is consumed plays a significant role in the advantages it may offer. Large observational studies suggest that moderate coffee intake, particularly in the morning and with minimal additives, is linked to improved heart health and lower mortality risk. Morning coffee drinkers were found to have a notably reduced risk of death from cardiovascular disease compared to those who consumed coffee later in the day, possibly due to better alignment with the body’s natural…

29 Mar

Vipassana Programme Held in Tawang Promotes Mindfulness

riya EditorAssam

On Sunday, an enlightening programme titled “Introduction to Vipassana Meditation – A Path to Inner Peace and Mental Well-being” took place at Kalawangpo Convention Hall in Tawang, attended by public leaders, officials, and community members. Sponsored by MLA Tsering Lhamu and coordinated by Sangey Phuntsok Nguimo, the session featured guidance from resource persons Diganta Kalita and Rishikesh, a trustee of the Assam Vipassana Trust, Guwahati. MLA Tsering Lhamu emphasized the urgent need for mental peace in the modern, fast-paced world, noting the often-overlooked mental well-being amidst societal advancements, which has led to rising stress, anxiety, and depression issues. She also…

29 Mar

‘Junior Circuit’ Debuts in Guwahati with Thrilling Kids’ Obstacle Race

riya EditorAssam

Guwahati hosted its inaugural kids' obstacle race, 'Junior Circuit', at Arya College Playground, attracting over 500 participants, including around 250 children and 300 parents. Organized by Culture Club - preschool and supported by House of Play, the event emphasized participation and physical activity rather than competition, catering to children aged three to 15 years. The 1-kilometre course featured 15 obstacles, promoting parent-child engagement and transforming the race into a communal experience. Nikhil Mozika, founder of Culture Club, highlighted the growing interest in outdoor activities that foster confidence and resilience. The event aimed to combat sedentary lifestyles among children and recognized…

29 Mar

Bridge Collapse Sparks Gaurav Gogoi’s Demand for Central Intervention

riya EditorAssam

The collapse of a 63-year-old bridge on one of Assam's most critical highways in the early hours of March 27, 2026, has prompted Congress MP Gaurav Gogoi to write to Union Road Transport and Highways Minister Nitin Gadkari, seeking urgent intervention and immediate restoration of connectivity. Apart from "swift restoration of connectivity," Gogoi called for a review of "existing maintenance and monitoring mechanisms," and "stronger safeguards to prevent such incidents in the future." Notably, the Gammon Bridge over the Dikhow River in Sivasagar district, which carries traffic on National Highway 37, collapsed while repair work was already underway. In his…

29 Mar

Sonowal Targets Indian National Congress Over Alleged Corruption in Welfare Schemes

riya EditorAssam

Union minister Sarbananda Sonowal has accused the Congress party of corruption, claiming that welfare funds were misappropriated by middlemen during their governance. He stated that the BJP-led NDA government has rectified this issue by ensuring direct transfers of benefits to beneficiaries' bank accounts, thereby achieving true social justice. Speaking at a rally in North Bongaigaon in support of NDA-backed Asom Gana Parishad candidate Deeptimoyee Choudhury, Sonowal emphasized the current wave of development, good governance, and women’s empowerment under the NDA. He criticized the Congress era for the misallocation of funds intended for the poor, asserting that the BJP addressed this…

29 Mar

Election Commission of India Clears 4 Auxiliary Polling Stations in Assam Ahead of 2026 Polls

riya EditorAssam

The Election Commission of India has sanctioned the creation of four Auxiliary Polling Stations in Assam in preparation for the forthcoming Assembly elections. These stations will be established in Tinsukia, Goalpara, Biswanath, and Sribhumi districts. This decision came after proposals were made to the Election Commission, prompted by an excessive number of electors at certain Polling Stations in these areas, exceeding the Commission's prescribed limits. Additionally, for voter convenience and due to natural circumstances, the Election Commission has approved the relocation of Polling Station 4 No Kabu Sivaguri Lower Primary School to No. 4 No Silai M.E. School within the…

28 Mar

NB Marks PR Strengthens Strategic Communication Presence Across Assam

editorDISPUR, Guwahati

With over 15 years of experience, NB Marks PR continues to strengthen its presence across Assam, operating in key cities including Guwahati, Dibrugarh, Jorhat, Silchar, and Tezpur. The agency has a strong footprint across North East and East India, along with an expanding international presence in Nepal, Bhutan, and Bangladesh.NB Marks PR has supported leading clients such as Tata Power, Tata Electronics, Bajaj Finance Limited, and Apollo Hospitals Enterprise Limited. Backed by a team of over 100 professionals, including experienced journalists and media experts, the agency delivers services such as media outreach, press release drafting, and multilingual communication. With a…