Blog - The Purbottar

05 Mar

Guwahati Hosts 22nd Edition of Sunsilk Mega Miss Northeast 2026

riya EditorAssam

Stella Rica Khongsni from Meghalaya, Leimapokpam Ghanapyari Devi from Manipur, and Tenzing Choden Sherpa from Sikkim were crowned the winners of the 22nd Sunsilk Mega Miss Northeast 2026 at a Grand Finale in Guwahati. The pageant promotes a progressive format where the winner's share equal honors and responsibilities. This edition involved an extensive audition process across eight states, leading to a rigorous selection and intensive grooming program for the finalists. The event, conceptualized by fashion entrepreneur Abhijeet Singha, aims to empower women from the Northeast and elevate their representation on global platforms. Singha highlighted the resilience and ambition of the…

05 Mar

Holi Celebrations: Governor Joins Assam Rifles Jawans in Silchar

riya EditorAssam

Assam Governor Lakshman Prasad Acharya participated in Holi celebrations with the 38th Battalion of the Assam Rifles at Srikona, Silchar, expressing pride and appreciation for the soldiers' service. He emphasized the festival's symbolism of joy and unity, describing it as a personal honor to be among the jawans. The Governor commended their discipline, resilience, and dedication, which serve as inspirations for all citizens. He highlighted the Assam Rifles' crucial role in maintaining peace and building trust within local communities in Northeast India, beyond their duties of national defense. The Governor also reflected on the deeper meanings of Holi, linking it…

05 Mar

Two BJP Leaders and UPPL Chief File Nominations for Rajya Sabha Polls

riya EditorAssam

Two candidates nominated by the BJP, Jogen Mohan and Terash Gowalla, along with UPPL chief Pramod Boro, submitted their nominations for the Rajya Sabha elections scheduled for March 16. With no Opposition or Independent candidates contesting for the three available seats, all three are expected to be elected unopposed after the verification of their nomination papers. These elections are intended to fill the seats of outgoing Rajya Sabha members from Assam: Ajit Kumar Bhuyan, Bhubaneswar Kalita, and Sarbananda Sonowal. Assam Chief Minister Himanta Biswa Sarma congratulated Mohan and Gowalla, noting their grassroots leadership and public service records, and expressed confidence…

05 Mar

Himanta Biswa Sarma Warns Coaching Centres Against Using Assam Public Service Commission Toppers in Advertisements

Sonakshi SarkarAssam

Assam Chief Minister Himanta Biswa Sarma has directed coaching centres across the state to remove advertisements featuring successful candidates of the Assam Public Service Commission within a week. The Chief Minister alleged that several institutes misuse the success stories of candidates to promote their coaching programmes and mislead young aspirants preparing for government jobs.The direction was issued during a programme where appointment letters were distributed to candidates who cleared the Combined Competitive Examination conducted by the APSC. Addressing the newly appointed officers, Sarma said the government has already instructed officials to ensure that such advertisements are removed at the earliest.The…

05 Mar

Three New MCLAs to Join Bodoland Territorial Council Executive Body After Governor’s Nod

Sonakshi SarkarAssam

In an important administrative decision for the Bodoland Territorial Region (BTR), the Governor of Assam, Lakshman Prasad Acharya, has approved an increase in the number of members in the Executive Council of the Bodoland Territorial Council. With this approval, the strength of the council’s executive body will rise from 14 members to 17.The decision will allow the inclusion of three more Members of the Council Legislative Assembly (MCLAs) in the Executive Council. Officials said the move is expected to widen the leadership structure of the council and help in the smooth functioning of its administrative responsibilities.The three leaders who are…

05 Mar

Ahead of Assam Polls, 3 Congress Legislators Formally Inducted into BJP

riya EditorAssam

In a significant development for the ruling National Democratic Alliance (NDA) ahead of the Assam Legislative Assembly elections, three sitting Congress MLAs—Kamalakhya Dey Purkayastha, Sashikanta Das, and Basanta Das—were officially inducted into the Bharatiya Janata Party (BJP) at a ceremony in Guwahati. The induction occurred in the presence of state BJP president Dilip Saikia and senior party leaders. Assam Chief Minister Himanta Biswa Sarma indicated that the induction was strategically timed with regard to the upcoming Rajya Sabha elections and other political considerations. Purkayastha expressed his commitment to the BJP, stating he would work “as a soldier” for the party's…

05 Mar

New 1.05-km Flyover Opened in Guwahati, Inaugurated by Chief Minister

riya EditorGuwahati

On Wednesday evening, Chief Minister Dr. Himanta Biswa Sarma inaugurated the Dinesh Goswami Flyover in Guwahati's Bharalumukh area, aimed at alleviating traffic congestion. This 1.05-kilometer flyover, constructed at a cost of Rs. 99 crores through collaboration between state and central governments, facilitates uninterrupted vehicle movement over a railway line, enhances safety by reducing accidents at railway crossings, and eases traffic at a critical intersection. The flyover honors the late former Union Minister Dinesh Goswami. Additionally, the Chief Minister inaugurated the Saraighat War Memorial at Panbazar, honoring martyrs of the historic Battle of Saraighat and featuring inscriptions for 132 warriors, while…

04 Mar

New Music Album by Srimalya Sen Brings Memories to Life

Business BureauBusiness

One of the most precious assets in human life is memory. Some memories offer us sweetness, while others bring tears to our eyes. Srimalya Sen’s new music album, "Yaadon Ka Mela" (A Bunch of Memories), aims to bring those very memories back to life.The six songs in this album are likely to revive various chapters of our lives within our imagination.Raised in a culturally rich family environment in Kolkata, Srimalya Sen has been passionate about music since childhood. Although his business took him to North Bengal—where he has made significant contributions to the tourism industry and wildlife conservation in the…

04 Mar

Blenders Pride Packaged Drinking Water launches ‘The One And Only’ campaign celebrating distinctive success

Business BureauBusiness

Blenders Pride Packaged Drinking Water has unveiled its latest campaign titled ‘The One And Only’, presenting a new narrative that celebrates success defined by distinction, confidence and individuality. Announced on March 2, 2026, the campaign highlights the brand’s belief that in a world filled with visible markers of achievement, true success lies in standing apart and commanding admiration. The campaign features three protagonists; Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma, each representing a unique dimension of the brand’s personality. According to the campaign narrative, Avanti embodies fearless confidence and charisma, Kirandeep represents magnetic presence and desire, while Mahieka reflects poise…

03 Mar

Strategic Pivot: India Surges Russian Oil Purchases to Shield Economy from Strait of Hormuz Transit Crisis

anuprova EditorInternational

The Indian government has significantly escalated its procurement of Russian crude oil as a direct response to the deepening security crisis in the Strait of Hormuz, which has effectively paralyzed traditional energy supply routes from the Middle East. With the vital maritime chokepoint currently subject to a "Hormuz Halt" following recent Iranian military threats and regional strikes, New Delhi has moved aggressively to diversify its imports to ensure national energy security and price stability. By leveraging the Northern Sea Route and alternative pipelines that bypass the volatile Persian Gulf, Indian state-owned refiners have secured expanded long-term contracts with Moscow, capitalizing…