Business Bureau

India’s largest and fastest growing apparel and accessories specialty chain of Reliance Retail, Trends, announced the launch of its new Store in Ziro town of Lower Subansiri district in Arunachal Pradesh.Trends is truly democratizing fashion in India, by strengthening its reach & connect with consumers in India – right from Metros, mini metros, to Tier 1, 2 towns and beyond. It is India’s favorite fashion shopping destination. The Trends store at Ziro boasts of modern looks and ambience featuring an exciting range of good quality and fashion merchandise that is relevant to the consumers of the region and at prices…

Bandhan Bank announced its tie up with the Odisha Government to help them strengthen payment solutions for Odisha Tourism Development Corporation (OTDC) Ltd. Bank offers Point of Sale machines for tourists to make card payments in prime locations like Puri, Bhubaneshwar, Konark, Chilka, and Gopalpur. These PoS machines will hasten payment collections from tourists thus bringing convenience, both for the tourists and OTDC officials. The EDC machines will also help prevent revenue loss for OTDC, which may be caused by the lack of cash carried by the tourists. This initiative is also aligned to the nation’s vision of becoming a…

Tata Tea Premium celebrates India's art, culture, and heritage on Independence Day with its #DeshKaGarv initiative, reflecting India's pride in art, culture, and heritage. Tata Tea Premium plans to celebrate India's 75-year post-Independence journey with its Desh Ke Dhaage campaign on Independence Day, celebrating India's rich handloom legacy and bringing a colorful joy-ride of pride. India's cultural heritage is evident in its diverse arts, crafts, and music traditions, especially in handlooms. Tata Tea Premium – Desh Ki Chai pays homage to this art form with a limited-edition pack collection inspired by India's handlooms on Independence Day. Puneet Das, President -…

Re-emphasizing the need to build a culture of safe riding habits in India, Honda Motorcycle and Scooter India (HMSI) took forward its National Road Safety Awareness Campaignin Nalbari, Assam. Road Safety is a global priority for Honda. Through this two-days camp at Nalbari College, Assam, HMSI spreads awareness on safe riding practices to more than 1800 college students and staff members. HMSI instructors utilized age-appropriate learning programs to improve road safety awareness retention among all. HMSI's National Road Safety Awareness program utilizes a scientific learning module, featuring skilled instructors teaching road signs, driver duties, riding gear, posture, and safe riding…

Ashok Leyland's Boss 1415 and Bada Dost vehicles participated in a 75-year Dream Drive, traveling from Guwahati to Siliguri and ending at Bhandara's manufacturing plant. The journey covered various cities, including Siliguri, Muzzafarpur, Patna, Ambikapur, Ranchi, Jamshedpur, Rourkela, Sambalpur, and Raipur. The Dream Drive will feature 10 vehicles traveling across the country on five routes, starting in Bengaluru, Mumbai, Jammu, Kolkata, and Guwahati, and ending at Ashok Leyland's manufacturing plants. The drive aims to celebrate the company's enduring relationship with the nation in many dimensions. Along the way, Ashok Leyland will engage with its extensive network of dealerships, a direct…

Bajaj Allianz General Insurance, one of the leading private general insurers in India, has announced the inauguration of its new office in Gangtok, Sikkim. This strategic expansion aims to boost insurance penetration across tier 2 and tier 3 cities in India which is significant in increasing insurance penetration in the country and providing financial stability to our citizens. India's rapidly evolving economy faces increasing risks and uncertainties. Bajaj Allianz aims to provide innovative products and solutions in Gangtok by providing technology-backed services. The new office will serve as a strategic hub for Bajaj Allianz General Insurance, strengthening its presence and…

Shri Dharmendra Pradhan, Hon’ble Minister for Education and Skill Development and Entrepreneurship and Shri G. Kishan Reddy, Hon’ble Union Minister for Culture, Tourism & Development Of North Eastern Region launched the 'Transforming Lives, Building Futures: Skill Development and Entrepreneurship in North-East' initiative to create a skill-centric and industry-ready ecosystem in the North-Eastern Region. 2.5 lakh talented youth will receive industry-relevant skill training through schemes like Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Apprenticeship Promotion Scheme (NAPS) and Jan Shikshan Sansthans (JSS). The initiative aims to transform lives and build futures in the region. The Government has earmarked a substantial fund…

Lenovo showcased latest consumer devices in Kolkata, focusing on immersive cinematic entertainment, gaming, and remote productivity. Amongst the showcased products were the showstopping dual-screen Yoga Book 9i, the powerful gaming laptop Legion Pro 7i, the newest affordable gaming laptops LOQ, and the 5G-enabled Tab M10.The Yoga Book 9i, launched in 2023, offers dual-screen versatility, multi-mode functionality, and superior entertainment for hybrid workspaces and meetings.  It's perfect for performance-focused content creators and offers easy mobility. Lenovo's Legion laptops, powered by Intel® 13th Gen and AMD Ryzen™ 7000 series mobile processors, provide high-performance devices for gamers and content creators with heavy workloads.…

Essilor® appoints Virat Kohli as India brand ambassador for prescription lenses, showcasing his global sports expertise. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor® is a global leader in the Ophthalmic Industry, offering innovative products for various age groups. Virat Kohli, a cricket legend, has excelled in performance and work ethic, leading India to a 2008 World Cup victory.Essilor® is launching a multi-media campaign featuring Virat Kohli to showcase its innovative brands, including Stellest®, Eyezen®, and Varilux®, which cater to vision correction needs across age groups. Crizal®, an invisible shield, protects lenses against enemies…

Thums Up, India's homegrown beverage brand from The Coca-Cola Company, is all set to ignite the passion of cricket lovers as the official beverage partner of the ICC with its latest campaign, ‘Toofan Uthao, World Cup Jao.’ Thums Up's campaign aims to address the inner dilemma of cricket fans in India regarding the ICC Men's Cricket World Cup 2023 team's win. The Thums Up campaign highlights cricket's unifying power in India, leveraging the passion of Indian cricket fans who consider themselves experts on the upcoming World Cup. This unique campaign showcases Thums Up's commitment to connecting with Indian fans at…