14
Aug
Tata AIA Life Insurance has introduced digital payments through WhatsApp and Unified Payment Interfaces, focusing on 'Consumer Obsession'. This industry-first feature offers instant premium payment through WhatsApp and UPI-enabled options, providing a seamless, agile process for digital premium payments. This hassle-free premium payment experience is accessible to both tech and non-tech-savvy consumers, enhancing the insurance industry's value of consumer obsession. India's WhatsApp and UPI have become household messaging and payment facilities, with close to 500 million WhatsApp users and over 300 million UPI users. Tata AIA introduces premium payment through these platforms to provide convenience and ease of transaction. The…
