Business Bureau

Johnson’s Baby has launched a new digital campaign featuring Bollywood’s Anil and Sonam Kapoor, emphasizing the science behind baby eye care. The campaign highlights that babies blink less frequently than adults, making their eyes more vulnerable to irritants. https://www.youtube.com/watch?v=sCFKEyF57L4 Conceptualized by DDB Mudra, the ad film showcases a playful staring contest between Anil Kapoor and a baby, creatively demonstrating the importance of using gentle, tear-free products. Johnson’s Baby, a market leader in baby skincare, pioneered its No More Tears® formula to ensure irritation-free cleansing. The company will drive engagement through influencer partnerships and retail activations. Manoj Gadgil, VP Marketing at…

Kerala Tourism is set to launch an all-India campaign to attract domestic tourists ahead of the summer holidays, focusing on families and school vacationers, announced Kerala’s Tourism Minister Shri P.A. Mohamed Riyas. This year’s campaign will spotlight North Kerala’s emerging destinations such as Wayanad, Bekal, Kannur, and Kozhikode, along with lesser-known locales that have seen significant infrastructure upgrades. “Domestic tourists have always been integral to Kerala’s tourism industry. Our efforts aim to establish Kerala as a year-round experiential destination,” said Shri Riyas. New attractions, including heli-tourism and a sea-plane initiative, will enhance connectivity, while Kerala’s hallmark experiences—beaches, hill stations, backwaters,…

Toyota Kirloskar Motor (TKM) has reiterated its commitment to environmental stewardship on World Forest Day and World Water Day, aligning with the Toyota Environmental Challenge 2050 (TEC 2050). Through extensive water conservation and afforestation initiatives, the company continues to drive sustainable development while strengthening its long-term business strategy. At its Karnataka facility, TKM follows a ‘4R’ water strategy—Reduce, Reuse, Recycle, and Recharge—ensuring that 89.3% of its total water requirement is met through rainwater harvesting and recycled water. With 51,000 cubic meters of rainwater storage and 18 groundwater recharge pits, TKM is progressing towards Zero Liquid Discharge. The Toyota Greenwave Project…

As India’s cricket season drives data consumption, Vi has introduced new prepaid plans bundled with JioHotstar subscriptions to cater to growing demand for uninterrupted match streaming. The plans offer flexible pricing and extended validity options, aiming to enhance the digital viewing experience. The newly launched plans include: ₹101 Pack: 5GB data with a three-month JioHotstar (Mobile) subscription, valid for 30 days. ₹239 Pack: Unlimited calls, 2GB data, 100 SMS/day, and one-month JioHotstar (Mobile) subscription, valid for 28 days. ₹399 Pack: Unlimited calls, unlimited data from 12 AM to 12 PM, an additional 2GB daily data, 100 SMS/day, and one-month JioHotstar…

H&M has unveiled its Spring/Summer 2025 collection, merging bohemian elegance with rock-inspired fashion. The collection, fronted by Tyla, FKA twigs, and Caroline Polachek, will launch in two phases, with the first drop hitting stores and online platforms on March 20, 2025. With a strong emphasis on festival-ready fashion, the collection features sheer blouses, crocheted dresses, pleated ruffle skirts, studded blazers, and multi-pocket leather jackets. Accessories, including slouchy shoulder bags, snake-print slippers, biker boots, and antique-style jewellery, add to its versatility. Eliana Masgalos, H&M’s Design Director, emphasized the collection’s homage to different stages of femininity, blending 70s, 90s, and modern-day aesthetics.…

The Ministry of Skill Development and Entrepreneurship (MSDE) has achieved a major milestone in India's apprenticeship ecosystem, with over 41.2 lakh apprentices engaged under the National Apprenticeship Promotion Scheme (NAPS). A recent Zonal Review Meeting in Bhubaneswar, covering Eastern and Southern states, focused on expanding industry participation and enhancing apprenticeship opportunities to reach the target of 46 lakh apprentices by March 2026. MSDE Secretary Shri Atul Kumar Tiwari highlighted the scheme’s transformative impact, emphasizing its role in preparing an industry-ready workforce. "NAPS is a journey toward building skilled talent aligned with India’s economic aspirations. We are adapting to new industry…

The National Skill Development Corporation (NSDC) has joined hands with Axim Collaborative, a non-profit organization, to enhance the Open edX open-source platform and drive digital innovation in the skill development ecosystem. The partnership aims to empower youth by expanding access to quality online education and vocational training. ShriVed Mani Tiwari, CEO of NSDC and MD of NSDC International, and Ms. Stephanie Khurana, CEO of Axim Collaborative, signed a Memorandum of Understanding (MoU) on March 20, 2025. This collaboration will provide leadership and technical support to the Open edX Project, a global learning management system, while also fostering advancements in AI-driven…

Godrej Jersey, a leading dairy brand in South India, has announced its ambitious 3x3 Leapfrog Strategy for FY26, targeting INR 1,000 crore in revenue from its value-added portfolio in Andhra Pradesh and Telangana. The initiative focuses on three core products—Badam Milk, Paneer, and Curd—while driving household penetration, market expansion, and product innovation. CEO Bhupendra Suri stated, “The 3x3 Leapfrog Strategy will accelerate market expansion, enhance consumer offerings, and drive sustainable growth through innovation and targeted partnerships.” The brand is set to strengthen its presence with increased research and development spending and high-profile celebrity endorsements, including actor Rana Daggubati for Badam…

The National Skill Development Corporation (NSDC) has joined hands with PayPal to empower youth, particularly women from low-income backgrounds, with industry-relevant skills in the Banking, Financial Services, and Insurance (BFSI) sector. The collaboration, formalized through a Memorandum of Understanding (MoU) under PayPal’s CSR initiative, aims to equip thousands of young individuals with essential skills for career growth. The MoU was exchanged between Dr. Rishikesh Patankar, Vice President, NSDC, and Srini Venkatesan, Global Chief Technology Officer, PayPal, in the presence of senior officials from both organizations. The initiative will provide training aligned with the National Skills Qualification Framework (NSQF), covering fintech…

A new report by Godrej Agrovet Limited, in collaboration with the Indian Institute of Management Ahmedabad (IIMA) and Godrej DEI Lab, has revealed that while women constitute 64.4% of India’s agricultural workforce, only 6-10% are employed in top agri-related companies. The findings were launched at the second Women in Agriculture Summit, highlighting key gaps and proposing strategies for gender inclusivity in the sector. Balram Singh Yadav, Managing Director of Godrej Agrovet, emphasized the need for mentorship, skill alignment, and inclusive work environments. “Last year, we pledged to support 100,000 women across the agri value chain, and we have already impacted…