Angel One Limited (“Angel One”) has announced its partnership with the Indian Premier League (“IPL”). This collaboration positions Angel One as an Associate Partner of the IPL in the financial services category for a five-year tenure spanning from 2024 to 2028. The objective of this alliance is to leverage the massive audience of IPL to promote financial awareness and empowerment, especially among the youth of India.With IPL boasting an audience reach of over 800 million viewers across television and digital platforms, Angel One sees this sponsorship as a golden opportunity to showcase its brand on a grand scale. This partnership underscores Angel One’s commitment to long-term growth and expansion, particularly by targeting the Gen Z and Young Millennials demographics.
As one of the six official associate partners for IPL 2024, Angel One continues its mission of simplifying financial investing and trading through its innovative SuperApp platform. The recent launch of the #RahoHameshaSuper campaign aims to revolutionize the investment landscape by enhancing user experience with top-notch speed, security, and reliability.Mr. Prabhakar Tiwari, Chief Growth Officer of Angel One Limited, expressed excitement about the partnership, stating, “Cricket holds a special place in India, transcending beyond just a sport. The IPL’s immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions.”
Mr. Dinesh D. Thakkar, Chairman & Managing Director of Angel One Limited, highlighted the growth parallels between IPL and Angel One, emphasizing their shared goals of expanding into the multi-service sector and reaching millions of Indians.With IPL 2024 kicking off on March 22, 2024, this partnership aims to capitalize on cricket’s popularity to foster financial awareness nationwide. Angel One, with its wide range of online investment opportunities, serves over 2 Crore investors in the country, aiming to inspire a generation of financially savvy cricket enthusiasts.
