The Yamaha Motor India Group organised its ‘The Call of the Blue’ Weekend event in Kolkata on May 17, drawing over 3,000 riders, enthusiasts and fans to ECO Park Gate 4 in Newtown as the company intensified its focus on strengthening brand engagement in India’s premium two-wheeler segment.
The event featured a range of rider-focused activities including Gymkhana rides, slow balancing challenges, gaming arenas and safety riding classes. Open to both Yamaha and non-Yamaha users, the initiative aimed to expand community participation while promoting responsible riding practices and showcasing Yamaha’s racing-inspired product portfolio.
The company also hosted immersive gaming experiences and a live music performance by Underground Authority, creating a high-energy platform that brought together riders, creators and fans under Yamaha’s ongoing ‘The Call of the Blue’ brand campaign.
In Kolkata, the event highlighted the growing demand for premium motorcycles and sporty scooters among urban youth and performance enthusiasts in eastern India. Industry watchers believe Kolkata remains an important market for brands like Yamaha due to rising interest in the 150cc and above category, particularly among young professionals and college-going consumers seeking style, performance and technology-driven mobility solutions.
Yamaha’s current portfolio includes the XSR155, YZF-R15 series, MT-15 V2, FZ series, AEROX scooters, Fascino 125 FI Hybrid, Ray ZR Hybrid range and the EC-06 electric model.