Valvoline Global Operations has launched its global campaign for the FIFA World Cup 2026, highlighting the dedication of football fans and the mechanics who help keep their journeys running smoothly. The campaign, unveiled on Tuesday, positions the company’s engine oil products as a key companion for fans travelling long distances to witness football’s biggest tournament.
The campaign is anchored by Valvoline’s first-ever FIFA World Cup-themed advertisement titled “The Original Engine Oil. For the Driven.” The film traces the emotional journeys of football supporters travelling by cars, buses, trucks and motorcycles, while also reflecting on the brand’s 160-year legacy in the automotive industry. Produced in Chile by creative agency We Are Laugh, the campaign begins with a localized rollout in India before expanding to markets including the United States, China, Australia, Canada, Thailand and Saudi Arabia in May.
Michael Kirtman, Chief Brand Officer of Valvoline Global, said the campaign celebrates both passionate fans and the skilled mechanics who help ensure every journey reaches its destination safely.
In Kolkata, the campaign is expected to resonate strongly with the city’s large football fan base and growing automotive servicing sector. Industry observers say the campaign could help strengthen Valvoline’s visibility among vehicle owners and mechanics in Kolkata, where demand for premium engine oils and automotive maintenance products continues to rise alongside increasing road travel culture during major sporting events.