Snapchat has reported a sharp rise in advertiser adoption in India, with the number of advertisers on the platform increasing tenfold over the past two years and the number of advertisers spending across all four quarters tripling during the period. The company attributed the growth to rising demand for immersive advertising formats, expansion of Chat as a high-attention advertising surface, and investments in AI-powered targeting and advertising tools. With more than 250 million users in India, Snapchat said it has become a key platform for brands seeking to engage Gen Z consumers, a demographic that currently accounts for 43 per cent of the country’s consumption and is expected to wield spending power of $2 trillion by 2035. Snap India Managing Director Pulkit Trivedi said the platform’s multi-format advertising ecosystem, spanning augmented reality (AR), video and high-attention Chat ads, is helping brands drive meaningful business outcomes.
Industry leaders including Swiggy, Zomato and WPP Media highlighted Snapchat’s growing role in reaching younger consumers through immersive and interactive experiences. According to the company, Snapchat campaigns deliver stronger brand awareness, ad recall and consumer consideration compared to competing platforms.
In Kolkata, the platform’s growth is expected to benefit brands targeting the city’s large youth population and digitally engaged consumers. Sectors such as food delivery, fashion, beauty, retail and quick commerce in Kolkata are increasingly adopting digital-first marketing strategies, creating opportunities for platforms like Snapchat to deepen brand engagement and drive consumer action among Gen Z audiences. The company said continued investments in advertising infrastructure, AI-driven optimisation, measurement tools and AR experiences will further strengthen its position as a strategic marketing partner for businesses seeking growth in India.