India’s start-up ecosystem shifts toward disciplined growth in 2026: Aon

India’s start-up ecosystem is entering a new phase of cautious expansion and structural transformation, driven by artificial intelligence, evolving talent strategies and a growing pipeline of companies preparing for public listings, according to insights shared at the Aon Start-Up Conclave 2026. The discussions, led by Roopank Chaudhary, Jang Bahadur Singh, Pratik Kar and Aashima Sharma, highlighted how Indian start-ups are adapting to global economic uncertainty while continuing to attract investor confidence.

The report noted that sectors such as generative AI, fintech, health technology and green energy are drawing increased investment even as global funding conditions remain tight. India is also witnessing stronger growth beyond traditional start-up hubs like Bengaluru, Delhi and Mumbai, with tier-2 and tier-3 cities emerging as important centres due to lower operating costs and policy support. The conclave observed that salary growth in start-ups is expected to stabilise at around 9.7 percent in 2026 as firms prioritise financial discipline and selective hiring. Around 23 start-ups are currently preparing for IPOs, while nearly 25 have already filed draft papers with regulators.

The report further stated that companies with stronger governance structures, leadership alignment and talent strategies are better positioned for successful IPO transitions. AI is also reshaping workforce structures, with companies increasingly focusing on specialised roles and mission-based teams. In Kolkata, the city is gradually strengthening its presence in India’s evolving start-up landscape, particularly in fintech, SaaS and health-tech segments. Kolkata-based founders are increasingly exploring AI-led business models while benefiting from lower operational costs compared to larger metro cities. Experts noted that improving investor engagement and regional talent availability could further support eastern India’s contribution to the country’s broader start-up growth story.