IndiaFirst Life rolls out GOLD Plus plan targeting long-term savings and guaranteed income market

IndiaFirst Life Insurance Company Ltd. on Monday announced the launch of its new IndiaFirst Life GOLD Plus Plan, a non-linked, participating individual life insurance savings product that combines guaranteed income, equity-linked growth potential, and life protection up to the age of 100. The company said the plan has been designed to cater to customers across different life stages, helping them meet long-term financial goals such as children’s education, retirement planning, and wealth creation. The product offers regular income either for a defined period or for whole life till the age of 100, along with maturity benefits and life cover options.

IndiaFirst Life said the optional Goal Protection Benefit (GPB) ensures continuity of all policy benefits for nominees in case of the policyholder’s death during the policy term. Customers can also enhance coverage through rider options including accidental death benefit, total and permanent disability cover, and waiver of premium benefits. Speaking on the launch, Rushabh Gandhi said the product has been developed to address rising demand for financial solutions that combine certainty with long-term growth opportunities.

The plan offers limited premium payment terms of 6, 8, 10, and 12 years, along with flexible income payout options, special date income features, discounts for women policyholders, and loan facilities subject to policy conditions. The launch could find strong traction in Guwahati, where demand for long-term savings and retirement-focused insurance products has been steadily increasing. Insurance advisors in Guwahati noted that customers are increasingly preferring products that provide guaranteed income along with protection and wealth-building opportunities amid evolving financial planning trends.