Flipkart has announced a major expansion of its seller-first strategy by removing commission on all fashion products sold through its marketplace, regardless of their price. The Walmart-owned e-commerce company said the move will benefit nearly 90,000 active fashion sellers, including micro, small and medium enterprises (MSMEs), direct-to-consumer (D2C) brands and homegrown fashion labels.
Previously, the zero-commission policy applied only to eligible fashion products priced below ₹1,000. With the latest decision, sellers can now list fashion products across all price segments without paying any commission, allowing them to retain a larger share of their earnings.
Flipkart said the initiative is designed to strengthen its fashion marketplace by encouraging sellers to expand their product portfolios, invest in innovation and build stronger brands. The company believes improved seller economics will lead to greater product variety and a better shopping experience for customers.
The announcement comes as India’s e-commerce market continues to grow rapidly, driven by increasing online shopping, particularly among Gen Z consumers and buyers from Tier-II and smaller cities. Fashion remains one of the fastest-growing categories, with younger shoppers accounting for a significant share of demand.
Industry analysts say the removal of commission across all price points could help Flipkart attract a wider range of sellers while expanding premium and mid-priced fashion offerings. The move also intensifies competition in India’s online retail sector, where platforms are increasingly focusing on seller-friendly policies to strengthen their market position and drive long-term growth.