A young insurance advisor named Supriya is at the heart of a new initiative that seeks to make life insurance easier to understand for millions of Indian families. In a move aligned with the vision of “Insurance for All”, Shri Ajay Seth, Chairman of the Insurance Regulatory and Development Authority of India (IRDAI), unveiled a Consumer Awareness Comic Book Series designed to simplify insurance concepts through relatable storytelling rather than technical jargon.
Launched on the occasion of National Insurance Awareness Day, the comic series explains important concepts such as the Married Women’s Property (MWP) Act, Waiver of Premium (WoP) and Critical Illness riders by showing how financial decisions made today can safeguard families tomorrow. The initiative reflects a joint effort by IRDAI and the life insurance industry to improve financial literacy and encourage informed insurance decisions.
ShriKamleshRao, Chairperson of the Insurance Awareness Committee-Life (IAC-Life), said financial preparedness is essential for building resilient households and supporting India’s long-term economic growth. He also reviewed the progress of the second phase of the ‘SabsePehle Life Insurance’ campaign and outlined future awareness initiatives. ShriAditya Gupta, Secretary General of the Life Insurance Council, said storytelling can make insurance conversations more relatable while strengthening trust in life insurance as a vital financial planning tool.
The launch included a panel discussion, “India Asks: Why Prioritize Life Insurance?”, featuring KamleshRao, M. Doraiswamy, Managing Director, LIC, Sameer Bansal, MD & CEO, PNB MetLife, and Rushabh Gandhi, MD & CEO, IndiaFirst Life Insurance, moderated by financial journalist Sonia Shenoy.
The initiative comes as India’s life insurance industry recorded a 15.7 per cent year-on-year increase in New Business Premium during FY26, with more than 2.83 crore policies issued. Despite the growth, the industry estimates that 87 per cent of Indians still face a life insurance protection gap, rising to over 90 per cent among those aged 18-35, underscoring the need for greater awareness, financial literacy and wider adoption of life insurance.