North East - The Purbottar

22 Nov

SONU SOOD IN OYO CAMPAIGN

editor0 CommentsNorth East

In partnership with Unilever, OYO Hotels & Homes launched Sanitised Stays in May 2020 to beautify its sanitisation and hygiene efforts. Now, OYO launches its built-in marketing campaign - SBYE (Sanitised Before Your Eyes) with Bollywood actor and OYO asset owner, Sonu Sood as the face of its campaign. This purchaser focussed marketing campaign has long past stay throughout TV and digital systems with its first advert – ‘Pehle Spray, Fir Stay’. The thinking of the new TV and social movie offering Sonu Sood revolves round OYO’s asset proprietors and group of workers staying a step beforehand of the guests’…

22 Nov

Customers love the versatility of smart speakers

editor0 CommentsNorth East

A study by Karvy Insights for Amazon India revealed that Smart speakers have already established an awareness of 54% across non-metro cities. Smart speakers are Wi-Fi speakers that can be controlled using voice. They are versatile and customers use them for different things like listening to music, devotional content, controlling a smart home, kids’ learning and nursery rhymes, bill payments or just as a fun conversational assistant. The study titled ‘Understanding Smart Speaker Usage’ in non-metro cities collected inputs from over 1000 respondents. Respondents from cities like Lucknow, Kanpur, Patna, Jaipur, Ahmedabad, Hyderabad, Vijayawada and Vishakhapatnam shared that on an average…

22 Nov

Vi offers a weekend rollover data plan

editor0 CommentsNorth East

In an exclusive offer, Vi has added a huge bonus benefit of Weekend Rollover of data to all its existing Unlimited daily data quota packs starting at Rs 249 for its prepaid customers. This is a bonanza for customers who want to use more data during the weekends. Now Vi prepaid customers can simply carry forward their unutilized data from the daily quota during the week and use it during the weekend. This will be applicable for customers doing unlimited recharges offering daily quota benefits of Rs 249 and above effective 19 October. This will also be available for all…

22 Nov

Ather Energy launches buyback for Ather 450X

editor0 CommentsNorth East

As a first-of-its-kind program in the EV category in India, Ather Energy is introducing an ‘Assured Buyback’ program for the Ather 450X. The buyback program is another bold move from Ather Energy, in its endeavour to accelerate EV adoption in the country. Ather Energy is guaranteeing a buyback for the Ather 450X at Rs 85,000, at the end of 3 years. To reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can exchange their old petrol ICE 2-wheeler and others can opt for low-interest rate loans from multiple partners that Ather Energy has tie-ups with. Ather Energy…

22 Nov

Sany India’s measures to help its 35 dealers

editor0 CommentsNorth East

Sany India, a leading manufacturer of construction equipment & heavy machinery, has set a new example. The company has taken a slew of measures to help its partners sail through the pandemic with ease. Sany India helped all its 35 dealers by implementing multiple initiatives to sustain and improve the cash flow for the dealer partners. This included an extension of credit period on all the receivables against supply of construction equipment & its spare parts, extended warranty support to customers and helping the dealers with salary support for around 1100 plus employees. Sany’s timely financial support resulted in a…

21 Nov

HBO gives series order for The Last of Us adaptation

editor0 CommentsNorth East

HBO has started developing a series adaptation of popular video game The Last of Us. In a statement, premium cable network announced that it has picked up the series which hails from Chernobyl creator Craig Mazin and the game’s writer and creative director Neil Druckmann. The show will be produced by HBO and Sony Pictures TV along with PlayStation Productions, Word Games and game developer Naughty Dog. The Last of Us, which was launched in 2013, takes place 20 years after modern civilisation has been destroyed. Joel, a hardened survivor, is hired to smuggle Ellie, a 14-year-old girl, out of…

21 Nov

Asit Kumarr Modi producer of Taarak Mehta Ka Ooltah Chashmah tests positive for COVID-19

editor0 CommentsNorth East

Asit Kumarr Modi, best known for creating the popular SAB TV show Taarak Mehta Ka Ooltah Chashmah, has tested positive for COVID-19. Asit took to Twitter to share that after noticing a few coronavirus symptoms, he got himself tested and the report came positive. The producer added that he has isolated himself. His tweet read , “After some symptoms of COVID19,I got myself tested & Report came positive.I have isolated myself. I request who has come in my contact to be careful and follow the protocol. आप मेरी चिंता ना करें,आप के प्यार प्रार्थनाआशीर्वाद से मैं जल्दी ठीक हो जाऊँगा.आप…

21 Nov

Gionee launches Gionee F8 Neo smartphone

editor0 CommentsNorth East

The most promising entry-level smartphone category is still vacant in India due to affordability and varied choices. The exclusive launch of Gionee F8 Neo on udaan has ushered a new era of affordable Super Smartphones urging Smart Bharat to switch from feature to smartphones. Gionee sold out its newly launched F8 Neo within one hour of the special preview sale which was scheduled for 18 October. The next round of sale will go live soon on udaan. Gionee’s Super Smartphone F8 Neo with 2GB RAM + 32GB ROM is priced at Rs 5499. The device is available in three vibrant…

21 Nov

Gas-O-Fast comes up with a new TVC

editor0 CommentsNorth East

On the grand occasion of Navratri and Durga Puja, Gas-O-Fast has come up with a TVC and Digital campaign with Biswanath Basu, one of the famous Bengali film actors giving a message to celebrate non-stop with Gas-O-Fast, an effective solution to fight gas, acidity and indigestion. The brand has also come up with bumper advertisements campaigns on Durga Puja and Navratri which is in four languages - Bengali, Hindi, Gujarati and Marathi. Gas-O-Fast, a subsidiary of Delhi-based pharma and wellness company Mankind Pharma, known for its natural antacids, is focused on establishing a stronger presence across the nation. Commenting on…

21 Nov

Soha Ali Khan shares her tips to stay healthy

editor0 CommentsNorth East

It is important to stay fit and healthy not only during the testing times but also for the health during the festive season. Soha Ali Khan has just the right tips for the health-conscious people. She said, Almonds are one of her favourite snacks to munch on. They are loaded with nutrients including dietary fiber, vitamin E and vitamin B12. “Almonds are known to have satiating properties that promote feelings of fullness, so once you snack on a handful of almonds, they will keep you full for a while, preventing you from binging on unhealthy options. Almonds are known to…