Business - The Purbottar

27 Jul

IBM Security released its annual Cost of a Data Breach Report

Business Bureau0 CommentsBusiness

IBM's annual Cost of a Data Breach Report shows India's average data breach cost reached INR 179 million in 2023, a 28% increase since 2020. Detection and escalation costs jumped 45%, indicating a shift towards more complex investigations. Phishing was the most common attack type, followed by stolen credentials. Social engineering was the costliest root cause, costing INR 191 million. In India, 28% of data breaches resulted in data loss across multiple environments, indicating attackers could compromise multiple environments without detection. The highest associated breach costs were INR 188 million and took the longest to identify and contain (327 days).…

27 Jul

Tata Motors launched 2nd RVSF in Bhubaneswar

Business Bureau0 CommentsBusiness

Tata Motors, India's leading automobile manufacturer, has launched its second Registered Vehicle Scrapping Facility (RVSF) in Bhubaneswar, Odisha. The facility, named 'Re.Wi.Re - Recycle with Respect,' was inaugurated by Smt Tukuni Sahu, Hon'ble Minister of Water Resources, Commerce & Transport, Government of Odisha. The advanced facility uses environmentally friendly processes and can safely and sustainably disassemble 10,000 end-of-life vehicles annually. Tata Motors' Empreo Premium partners with Empreo Premium to launch the RVSF, a sustainable initiative to scrap end-of-life passenger and commercial vehicles. At the launch of Tata Motors' Re.Wi.Re RVSF in Odisha, Smt Tukuni Sahu, Hon'ble Minister of Water Resources,…

27 Jul

Orika Spices appoints Malaika Arora as the brand ambassador

Priyanka Bhowmick0 CommentsBusiness, IndiaBusiness, INDIA

Orika, a modern artisan spice brand based at Paras Spices, has announced a strategic partnership with Malaika Arora as its brand ambassador for the next two years. The collaboration aims to highlight Orica's dedication to providing flavor, source and grade spices while staying true to the core principles of sustainability and encouraging the joy of gourmet cooking at home. The initial month-long brand campaign featured a short audio-visual clip depicting a scene where Malaika's friends are planning to go out for lunch, where she plans to surprise them with a gourmet meal prepared by her within an hour. Orika's use…

27 Jul

JLR India records highest ever Q1 sales with 102% YoY growth

Business Bureau0 CommentsBusiness

JLR India reported its best ever Q1 sales performance with a growth of 102%, retailing a total of 1048 units, in the first quarter of FY24 compared to the same period last year. Range Rover, Range Rover Sport, and Defender sales experienced 209% growth, contributing 78% of the current order book and securing sustained demand. The order book for Q1 FY24 grew by 88% due to the launch of the New Range Rover and New Range Rover Sport, and the overwhelming response to the Defender. The current order book covers over six months of sales, with a consistent increase month-on-month.…

27 Jul

First of four Royal Stag BoomBox original music tracks

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In collaboration with Viacom18, Royal Stag Boombox is a first-of-its-kind musical experience, where the melody of Bollywood meets the gully of hip hop, making way for the rise of a completely new genre of music.Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with launch of 4 original music videos. The first original music track to be released is…

26 Jul

Vi offers 10,000 international job opportunities

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India's leading telecom operator Vi, in partnership with Apna, is offering over 10,000 international job opportunities for Bharat youth. The platform allows users to apply for lucrative positions in manufacturing, sales, business development, customer support, and logistics across countries like the UAE, Japan, Australia, and Canada. Candidates with a Graduate degree, ITI certification, or a Specialized Diploma can apply for these opportunities. This unique proposition aligns with the government's vision to make India the skill capital of the world, taking advantage of the demographic dividend. To apply, candidates must have a relevant skill set and prior work experience in the…

26 Jul

The Government of India organized Mega Oil Plantation Drive, a roundtable in Guwahati

Business Bureau0 CommentsBusiness

The Government of India under the National Mission on Edible Oils-Oil Palm (NMEO-OP) has launched a Mega Oil Plantation Drive from July 25 to August 5, 2023. To commemorate this initiative, a roundtable was organized in Guwahati, attended by Godrej Agrovet Ltd, the Indian Institute of Oil Palm Research, The Solvent Extractors' Association of India, and the Solidaridad Network. They discussed the importance of oil palm cultivation in the Northeast and its potential to uplift farmers. Godrej Agrovet Ltd, a leading food and agri-business conglomerate, has been involved in an oil palm plantation in the region since 2006 and has…

26 Jul

Flipkart Marketplace improves seller-friendly policies for MSMEs adoption

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Flipkart, India's e-commerce marketplace, has implemented 'Flipkart EDGE' initiative to strengthen MSME growth in the country. The policies aim to help businesses leverage online opportunities and improve the ease of doing business on the platform. These policies will enable the online seller ecosystem to embark on its next phase of growth, leveraging the immense potential of e-commerce. Flipkart Marketplace has introduced policy changes and tech capabilities for sellers, including pricing recommendations, promotions, rewards platforms, fulfillment support, speed initiatives, seller support experience guidance, and video commerce. These features help sellers make informed decisions based on consumer insights, buying behavior, and market…

26 Jul

3rd and Final G20 DRR Working Group begins in Chennai

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India's G20 presidency is hosting the third Disaster Risk Reduction Working Group meeting in Chennai from July 24-26, 2023. The meeting focuses on promoting cooperation for a disaster-resilient future and deliberating on the draft Communiqué.During the inaugural session, the welcome address was delivered by Kamal Kishore, Chairman of, the Disaster Risk Reduction Working Group and Member Secretary, of the National Disaster Management Authority (NDMA). Principal Secretary to Prime Minister Mishra emphasized the importance of national and global efforts to reduce disaster risk effects. India's G20 Sherpa Kant emphasized the unity and cooperation of G20 countries in addressing water and resource…

26 Jul

ABHI release New Health Normal Report

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Guwahati residents are willing to sacrifice luxuries for better health insurance coverage due to the COVID-19 pandemic, highlighting the importance of a health-focused lifestyle. Aditya Birla Health Insurance Company Ltd (ABHICL) reports that the pandemic has impacted behavior, such as technology usage, diet monitoring, and exercise routines. ABHICL's survey of 6600 respondents in 19 cities, including Guwahati, revealed increased health and wellness awareness post-COVID-19. 79% of respondents emphasized the importance of financial planning and health insurance, as healthcare costs have raised. The shift from reactive to proactive care emphasizes the need for adequate health insurance coverage and a shift from…