01
Aug
Coca-Cola and ICC collaborate for 2023 ICC Men's Cricket World Cup. ICC and iconic beverage company sign four-year strategic partnership agreement, showcasing exciting collaboration. The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC. Coca-Cola will utilize its global reach to connect with fans, promote unity, and instill sportsmanship through online and offline activations, engaging consumers with their favorite sports passion. Coca-Cola will engage in brand activations, social media campaigns, and promotions to win tickets to the ICC Men's Cricket World Cup 2023. The four-year agreement covers all ICC events worldwide, including the 2019 ICC Men's Cricket…
