Business

Max Fashion’s unveils “Unbelievable” festive campaign

Max Fashion’s unveils “Unbelievable” festive campaign

Max Fashion is showcasing its "Unbelievable" campaign this festive season, showcasing its commitment to affordable fashion. The film captures the essence of Max Fashion's promise of maximum style at minimum price, featuring two whimsical cuts, reinforcing its position as a 'value' fashion brand.The creative uses unconventional concepts to create magic, as seen in the first film 'angel boss', where Mia enters her office with a dapper colleague in a Max Fashion outfit. A group of people are disbelieving about a cashback they received from their boss, wishing they were an angel. The boss appears with a halo and angel wings,…
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#MojFul Durga Pooja campaign recreating the grandeur and excitement of Navratri

#MojFul Durga Pooja campaign recreating the grandeur and excitement of Navratri

Moj, India's largest short video platform, is launching a virtual festival called #MojFulDurgaPooja, aiming to celebrate the essence of Navratri and Durga Pooja. Starting October 11th, Moj LIVE will host five rounds of epic competitions and daily shows with creators. The festival will feature a "Mojful League" tournament, where four teams, Supremes, Explorers, Commanders, and Dreamers, compete in head-to-head competitions across various genres.  The campaign will also feature special daily live events from 9 AM to 10 PM featuring top creators, including Dandiya Night, Bhakti lives, and Vrath Prasad recipes. Moj has introduced a range of fun virtual gifts and…
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Prime Minister Modi address to students at the second ‘Kaushal Deekshant Samaroh’

Prime Minister Modi address to students at the second ‘Kaushal Deekshant Samaroh’

Shri Narendra Modi delivered a live address at the second 'Kaushal Deekshant Samaroh', an annual skill convocation ceremony organized by the Ministry of Skill Development and Entrepreneurship. The Union Minister for Education and Skill Development and Entrepreneurship, Shri Dharmendra Pradhan, and Minister of State for Skill Development & Entrepreneurship and Electronics & Information Technology, Shri Rajeev Chandrasekhar, attended an event attended by various officials, dignitaries, and students. The event was attended by the Secretary of Department of Higher Education, Department of School Education & Literacy, Secretary of Ministry of Skill Development and Entrepreneurship, Chairman of National Council for Vocational Education…
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Jio MAMI Mumbai Film Festival announces its 2023 lineup

Jio MAMI Mumbai Film Festival announces its 2023 lineup

Jio MAMI Mumbai Film Festival has announced its 2023 lineup, featuring over 250 films from October 27 to November 5. The festival has received over 1000 submissions for the South Asia programme, aiming to showcase contemporary films and new cinematic voices from South Asia.The main competition is the South Asia Competition, which aims to become a hub for South Asian and South Asian Diaspora cinema and talent. The competition features 14 films from debutant and second-time filmmakers from India, Bangladesh, Bhutan, and Nepal, as well as diaspora filmmakers from the UK and Germany. The non-competition section showcases 46 films from…
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Netcore Cloud launched Netcore Gen AI™

Netcore Cloud launched Netcore Gen AI™

Netcore Cloud, a leading global MarTech and Customer Experience company, has launched Netcore Gen AI™, the largest suite of Gen-AI-powered marketing solutions. The platform has managed to unlock growth in engagement rates in its Beta stage, powered by its capabilities to predict user behavior. Netcore Gen AI promises to generate personalized content, discover segments faster using natural language, execute intelligent campaigns and cross-channel customer journeys, uncover insights through conversational data analysis, increase product discovery and search accuracy for intricate search terms, and facilitate effortless product discovery for consumers through visual commerce. This launch cements Netcore's position as the world's most…
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TCS fires 16 employees, debars six vendors from doing any business

TCS fires 16 employees, debars six vendors from doing any business

India's largest IT services firm TCS on Sunday said it has sacked 16 employees and banned six vendors in connection with a "recruitment scam"."Our investigation involved 19 employees… 16 employees have been separated from the company for code of conduct violations, and three employees have been removed from the resource management function," the company said in a statement in the evening. It also added that the six vendors, their owners and associates have been "banned" from doing any business with TCS.In late June, reports surfaced of a "recruitment scandal" at the largest software exporter, where vendors tasked with some of…
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Rajnigandha Celebrates the spirit of cricket with its new campaign

Rajnigandha Celebrates the spirit of cricket with its new campaign

Rajnigandha has launched an AI-powered campaign, #rajnigandhamasterstroke, to celebrate the artistic spirit of cricket in India. The campaign is available on the official portal and promoted on various consumer engagement channels. Mindshare collaborates with Rajnigandha to develop the campaign, which is more than just a campaign; it is a movement that celebrates cricket while democratizing art. The campaign uses GenerativeAI technology to connect Rajnigandha's values with the spirit of cricket. Fans can share their creations with #rajnigandhamasterstroke, making their voices heard in the cricket fever. Participants can access the campaign's landing page via QR code scans or direct links.  The…
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Robot-assisted surgery is on hype

Robot-assisted surgery is on hype

The healthcare sector has seen numerous digital innovations, including assistive robotic technology for surgeries. This technology, driven by improved patient outcomes and the enthusiasm of Indian robotic surgeons, uses hand movements to guide the robot in making tiny incisions. The robot offers magnified vision, multiple arms with full rotation, and eliminates the need for blood transfusions. The advantages include better outcomes, high precision, fast recovery, and lower pain levels. The growing community of passionate Indian robotic surgeons is also driving this adoption. Currently, robotic equipment costs are higher than routine surgeries, but it offers numerous benefits such as immediate discharge…
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NMBA’s Grand Cultural Extravaganza in Celebration of Sharodotsav

NMBA’s Grand Cultural Extravaganza in Celebration of Sharodotsav

The Navi Mumbai Bengali Association (NMBA), located in Vashi, Maharashtra, is a prominent socio-cultural organization for Bengalis. They are hosting a five-day extravaganza from October 20th to 24th, 2023, celebrating Sharodotsav (Durga Puja and Dassehra). This event, held at the CIDCO Exhibition Centre in Vashi, is expected to draw over 500,000 devotees and marks the 44th year of NMBA's existence.NMBA's Sharodotsav promises to captivate attendees with spirituality and festival fervor, featuring Bengali artisans, craftsmen from all over India, and celebrity artists from Kolkata and Bollywood. In a gesture of goodwill, NMBA will provide free Bhog to visitors for three days,…
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Quantum AMC launches the Quantum Small Cap Fund, with the NFO opening

Quantum AMC launches the Quantum Small Cap Fund, with the NFO opening

Quantum AMC has launched a new fund offer, Quantum Small Cap Fund, an open-ended equity scheme primarily investing in Small CapStocks. The scheme will be co-managed by Chief Investment Officer Chirag Mehta and Abhilasha Satale. It will open for subscription on October 16. The scheme aims to generate capital appreciation by investing in Small Cap Stocks, benchmarked against the S&P BSE 250 Small Cap total return index. The scheme aims to allocate 65%-100% to the equity and equity-related instruments of Small Cap Companies through a Direct and Regular Plan.The investment philosophy includes a disciplined fund, prioritizing liquidity, a high-conviction portfolio…
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