Moj, India’s largest short video platform, is launching a virtual festival called #MojFulDurgaPooja, aiming to celebrate the essence of Navratri and Durga Pooja. Starting October 11th, Moj LIVE will host five rounds of epic competitions and daily shows with creators. The festival will feature a “Mojful League” tournament, where four teams, Supremes, Explorers, Commanders, and Dreamers, compete in head-to-head competitions across various genres.
The campaign will also feature special daily live events from 9 AM to 10 PM featuring top creators, including Dandiya Night, Bhakti lives, and Vrath Prasad recipes. Moj has introduced a range of fun virtual gifts and unique lenses, including Durga idols, pandals, pooja thalis, Raavan faces, Dhanuchi, and other creative elements. Both creators and top gifters have a chance to win rewards totaling ₹8 lakhs as part of this festive celebration. The festival aims to share the splendor and rich cultural tapestry of Navratri and Durga Pooja with people across the nation.
Talking about the #MojFulDurgaPooja campaign, Shashank Shekhar, Sr. Director of Content Strategy and Operations, ShareChat and Moj, said, “With the #MojFulDurgaPooja campaign, our goal was to recreate the grandeur and excitement of Navratri and Durga Pujo through a unique digital festival experience that combines both fun and festive spirit while fostering the creation of incredible content..”