20
Oct
The Big Billion Days (TBBD) 2023 marked a decade of success for Flipkart's annual flagship event, which is drawing to a close, with a stellar response from millions of customers and the seller community. Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 Billion customer visits over early access and 7 days of the shopping festival. During the festive period, transaction sellers experienced a 2.5X increase in business, while new on-app experiences like Flippi, Vibes, and SPOYL saw a 4X increase in engagement. Additionally, 40% of buyers in key categories interacted with immersive…
