Business - The Purbottar

10 Oct

The Drifting Window: Why Implantation Timing Matters in IVF Failures

Business BureauBusiness

In-vitro fertilisation (IVF) has come a long way from being a single-step laboratory process to a deeply personalised treatment pathway. Yet, even with genetically healthy embryos and precise transfers, some cycles fail inexplicably. Scientific evidence has started pointing to a less obvious factor: the timing of implantation. This ‘window’ of receptivity in the endometrium, once thought to be universally predictable, is now recognised as unique to each woman says Dr Sonali Mandal Bandyopadhyay, Fertility Specialist at Birla Fertility & IVF, Howrah. The hidden variable in failed cycles Traditionally, embryo transfer is performed five days after progesterone initiation during a frozen…

10 Oct

How Lifestyle and Diet Impact Digestive Health and fatty Liver Diseases

Business BureauBusiness

Dr. Adi Rakesh Kumar is a Consultant Gastroenterologist, Therapeutic Endoscopist & Endosonologist at Yashoda Hospitals, Hyderabad said, Liver function and digestive health are intimately related, and both are greatly impacted by food and lifestyle decisions. The immune system and nutrition absorption are supported by maintaining optimal digestive health, and fatty liver illnesses, including non-alcoholic fatty liver disease (NAFLD), can be prevented and treated with a healthy diet and lifestyle. Lifestyle Factors Affecting Digestive Health - A balanced diet that supports a healthy gut microbiome—the billions of bacteria that reside in the intestines—is the first step toward digestive wellness. This microbial…

10 Oct

Vi strengthens digital security with ‘Vi Protect’ launch at IMC 2025; AI-powered measures to curb spam and cyber threats

Business BureauBusiness

Vi, one of India’s leading telecom operators, unveiled its new AI-powered security initiative, Vi Protect, at the India Mobile Congress (IMC) 2025. The platform unifies all of Vi’s consumer, network, and enterprise safety systems to safeguard users against spam, scams, and cyber attacks. As part of this initiative, Vi introduced two key features — an AI-based Voice Spam Detection system and an AI-driven Cyber Defense and Incident Response System for its core network. The voice spam detection feature flags suspicious calls in real time, displaying “Suspected Spam” alerts on users’ screens. Unlike third-party apps, this system operates natively within Vi’s…

10 Oct

IIM Trichy wins Godrej DEI Lab’s India included on campus case study challenge

Business BureauBusiness

Godrej DEI Lab, the diversity, equity, and inclusion (DEI) initiative of the Godrej Industries Group, concluded its national India Included on Campus Case Study Challenge with IIM Trichy emerging as the winner for their innovative case study on Godrej Agrovet. The competition aimed to engage top B-school students across India in developing actionable solutions to corporate DEI challenges, particularly focusing on women’s retention and attrition in the workforce. The finale, held at Godrej One in Mumbai, featured four finalist teams from IIM Trichy, SIBM Pune, IIM Mumbai, and IIM Lucknow presenting strategies to strengthen inclusion. IIM Trichy’s Team Do and…

09 Oct

Abhinav Mishra unveils ‘The Shrine’ collection with star-studded sibling runway debut in Delhi

Business BureauBusiness

Acclaimed designer Abhinav Mishra launched his highly anticipated couture collection, The Shrine, in a spectacular open-air runway showcase at Chhatarpur Gardens, Delhi. The event marked a historic first as siblings Sara and Ibrahim Ali Khan walked together on the runway, with Sara reprising her role as showstopper. The immersive show, conceptualized by Mishra and brought to life by Rani Pink’s set design, recreated an architectural stepwell illuminated with thousands of candles and mirrored light, blending tradition with modern spectacle. Inspired by India’s shrines, palaces, and frescoed walls, the collection highlighted Mishra’s signature mirror work and gota embroidery, alongside contemporary silhouettes…

09 Oct

All-new Nissan Tekton promises bold drive for India’s SUV enthusiasts

Business BureauBusiness

Nissan Motor India has offered a first glimpse of its upcoming C-SUV, the All-New Tekton, ahead of its 2026 launch, aiming to redefine the driving experience for Indian consumers. Inspired by the iconic Nissan Patrol, the Tekton blends bold design, advanced technology, and premium craftsmanship. Its name, “Tekton,” meaning “craftsman” or “architect” in Greek, reflects Nissan’s philosophy of precision engineering and vehicles that resonate with people’s lifestyles. As the second product under Nissan’s “One Car, One World” strategy, the Tekton will be produced at Nissan-Renault’s Chennai plant for both domestic sale and select exports. The SUV showcases a muscular side…

09 Oct

3 minutes, 3 steps, once a month: Medanta empowers women to detect breast cancer early

Business BureauBusiness

Medanta – The Medicity, named India’s Best Private Hospital by Newsweek for six consecutive years, has launched an educational video highlighting a simple self-breast examination procedure aimed at early detection of breast cancer. The initiative is part of its “Jaanta Hai Medanta” movement to raise awareness and drive action against the disease. The video, featuring Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta, demonstrates a three-step self-exam that takes just three minutes and should be conducted monthly, ideally 2–3 days after a woman’s periods. The method involves checking the breast and armpit using light pressure in an up-and-down and…

08 Oct

Benefits of Deep Brain Stimulation for Cerebral Palsy Patients

Business BureauBusiness

Dr Anirban Deep Banerjee, Director, Neurosurgery, Medanta – The Medicity, Gurgaon Cerebral Palsy is a group of neurological disorders that affect muscle coordination, movement, and posture. This non-progressive condition is caused by abnormal brain development or damage to the brain that occurs during pregnancy, birth, or after birth. It is the most common motor disability in children, with symptoms appearing throughout infancy and early childhood. Many children with CP have trouble walking, muscle stiffness, tremors, and involuntary movements, which can significantly impact their quality of life. Nearly 15-20 per cent of physically disabled children are affected by Cerebral Palsy. In…

08 Oct

Ather Energy hits 5,00,000 electric scooter milestone with Rizta rollout

Business BureauBusiness

Ather Energy Limited, a leading electric two-wheeler manufacturer in India, has crossed a landmark production milestone with the rollout of its 5,00,000th scooter from its Hosur facility in Tamil Nadu. The milestone vehicle was the company’s flagship family scooter, Rizta, which has quickly emerged as a key growth driver since its launch last year. Speaking on the achievement, Swapnil Jain, Co-founder and CTO of Ather Energy, said, “Crossing 5,00,000 scooters is a major milestone for Ather. This achievement reflects years of focused engineering, rigorous testing, and meticulous attention to quality, along with the dedication of our teams and the trust…

08 Oct

TVS Raider 125cc “Wicked” variant launched with boost mode, dual disc brakes and glide through technology

Business BureauBusiness

TVS Motor Company on Monday unveiled the most advanced variant of its popular TVS Raider, introducing several segment-first features that aim to redefine performance and safety in the 125cc motorcycle category. The new TVS Raider comes equipped with “Boost Mode” powered by iGO Assist technology, delivering best-in-class torque of 11.75 Nm @ 6,000 RPM. Riders can also enjoy enhanced braking confidence with First-in-Segment Dual Disc Brakes with ABS and effortless low-speed manoeuvrability thanks to Glide Through Technology (GTT). The bike’s updated tyre configuration—90/90-17 front and 110/80-17 rear—ensures superior grip and handling across varied terrains. Additional safety features include a Follow…