Business - The Purbottar

15 Oct

Medanta’s ‘Banno Ki Rasm’ crosses 8 million views, raises breast cancer awareness nationwide

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Medanta Hospital Gurgaon has made a significant impact in breast cancer awareness with its newly launched film, Banno Ki Rasm, which has already garnered over 8 million views across social media platforms. The 2-minute 28-second film, part of Medanta’s “Jaanta Hai Medanta” initiative, reimagines the self-breast exam as a tradition of strength and self-care, urging women to adopt it as a monthly ritual. Dr. Naresh Trehan, Chairman & Managing Director of Medanta, emphasized the importance of empowering women and breaking the stigma surrounding breast cancer. “Women are the backbone of a progressive society… Through this film, Medanta addresses a key…

14 Oct

Padma Shri Arup Kumar Dutta and Ex-DGP Kula Saikia announce Nalanda Literature Festival 2025 in Guwahati

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The Nalanda Literature Festival (NLF) 2025 was announced for the North East in a vibrant interactive session held at Jyoti Chitraban, Kahilipara, Guwahati, celebrating the theme of “Legacy, Language & Literature.” The festival, scheduled from December 21 to 25, 2025, in Rajgir, Nalanda, Bihar, aims to bridge ancient wisdom with contemporary creativity in collaboration with Nalanda University. The event was graced by Ex-DGP and eminent writer Sh. Kula Saikia as Chief Guest and Shri Kalyan Chakravarthy, ACS, Cultural Affairs Department, as Guest of Honour. Chairperson D. Aaliya, Festival Director Ganga Kumar, and Padma Shri Arup Kumar Dutta joined other notable…

14 Oct

IFAT India 2025 to spotlight green technology and global collaboration

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IFAT India 2025, the country’s largest trade fair for water, sewage, solid waste, and recycling technologies, is set to take place from October 14–16 at the Bombay Exhibition Centre (NESCO), Mumbai. Organised by Messe Muenchen India, this year’s edition is expected to be the biggest ever, spanning 45,000 sqm with over 500 exhibitors from more than 30 countries and attracting an estimated 28,000 trade visitors from 50 nations. Country pavilions from Germany, Canada, Netherlands, South Korea, Hungary, and Australia will strengthen the international presence. Bhupinder Singh, President IMEA, Messe München, highlighted that India is at a critical juncture where waste…

13 Oct

Celebrate a healthy Diwali with the goodness of California almonds

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As Diwali lights up homes across India, wellness experts are urging families to balance festive indulgence with nutritious choices. Almonds, naturally rich in protein, fibre, and heart-healthy fats, are being recommended as a wholesome addition to festive treats. With 15 essential nutrients including calcium, magnesium, zinc, and vitamin E, almonds are credited with supporting heart health, blood sugar regulation, and weight management. Bollywood actress Soha Ali Khan emphasized mindful celebrations, saying, “Diwali is a time for togetherness, and as a mother, I want my daughter to enjoy festivities while learning healthier choices. Almonds keep us fuller for longer, helping reduce…

13 Oct

House of McDowell’s Soda launches ‘Yaaron Wali Baat 2.0’ celebrating friendship and firsts with Kartik Aaryan

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House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its latest campaign, Yaaron Wali Baat 2.0, highlighting the unforgettable “firsts” shared among friends. Headlined by brand ambassador Kartik Aaryan, the campaign, titled Karo Kuch Pehli Baar Jab Saath Hon Yaar, combines humor, nostalgia, and energy to showcase how friendship inspires courage and memorable experiences. The film features Kartik motivating a hesitant friend to try something new, followed by playful reenactments of historical firsts—from the moon landing to the invention of social media—underscoring that the seemingly impossible is achievable with friends by your side. “Friendship has…

13 Oct

Jayant Chaudhary launches ‘IGNiTE 4.0’ to skill 1,000 underserved youth in EV and industry 4.0 technologies

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Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Education, Jayant Chaudhary announced the launch of “IGNiTE 4.0”, a joint initiative of the National Skill Development Corporation (NSDC) and Mercedes-Benz India, aimed at training 1,000 youth from underserved communities in cutting-edge automotive technologies. Chaudhary said India must harness its growing youth population by fostering equity, inclusion, and opportunity. “Our institutions must think beyond cost competitiveness — we must lead on innovation, product development, and intellectual property creation,” he emphasized. The year-long programme, implemented by Kedman Skilling Pvt. Ltd., will train participants in Electric Vehicle (EV) technology, Industry…

13 Oct

Harsh Vardhan Shringla tours landslide-hit Darjeeling, pushes for swift relief and rehabilitation

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Rajya Sabha MP Harsh Vardhan Shringla has undertaken a four-day assessment from October 6 to 9 across landslide-affected regions of Darjeeling district, including Dudhiya, Mirik, Thurbo, Poobong, Pokhriabong, and Tabakoshi, to oversee relief and rehabilitation operations. In his capacity as President of the Darjeeling Welfare Society, Shringla coordinated the distribution of critical relief materials, including food supplies, blankets, utensils, tarpaulins, and spades, and extended financial assistance to families who lost loved ones and individuals seriously injured. During the visit, Shringla, accompanied by West Bengal Governor Dr. C.V. Ananda Bose for the Dudhiya inspection, recommended urgent measures including temporary Bailey Bridge…

11 Oct

Kolkata Heart Institute pioneers dual-chamber leadless pacemaker implantation in Eastern India

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Rabindra Nath Tagore Heart Institute (RTIICS) has marked a significant milestone in cardiac care by successfully implanting two dual-chamber leadless pacemakers on the same day, on October 8. The procedures, performed by Dr. Debdatta Bhattacharyya and his team, employed the latest AVEIR technology, positioning the institute as the first centre in Eastern India to offer such advanced cardiac rhythm management. Unlike traditional pacemakers that require wires and chest incisions, the AVEIR system is entirely wireless and minimally invasive. Inserted via a thin catheter, the device is the size of a vitamin capsule, reduces post-surgical discomfort, lowers infection risk, and offers…

11 Oct

Xiaomi expands customer care network with 10 premium service centres across India

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Global technology leader Xiaomi has announced the launch of 10 Premium Service Centres across major Indian cities, redefining the after-sales experience with faster service, comfort-driven design, and hands-on product engagement. The centres are now operational in Bangalore, Hyderabad, and Kochi, while Chennai, Kolkata, Delhi, Jaipur, Mumbai, Pune, and Ahmedabad will follow soon. According to Sudhin Mathur, Chief Operating Officer, Xiaomi India, “Our goal has always been to build more than products — we aim to create lasting connections with our users. These centres reflect our commitment to elevate the customer experience and strengthen our bond with the community.” Each centre…

11 Oct

JSW MG Motor India launches Windsor Inspire Edition, celebrates 1-year milestone with Nitin Gadkari

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JSW MG Motor India on Thursday launched the limited-edition Windsor Inspire Edition to commemorate one year of its best-selling electric vehicle, the Windsor, which has crossed 40,000 units in India. Unveiled at the residence of Union Minister of Road Transport & Highways Shri Nitin Gadkari, the edition features a striking Pearl White and Starry Black dual-tone exterior, 18-inch all-black alloy wheels with rose gold cladding, and premium Sangria Red and Black leather interiors with 135-degree recline aero lounge seats. Shri Gadkari lauded the initiative, highlighting India’s growing electric mobility sector. “Clean mobility is essential for our environment and positions India…