11
Jan
Emami Ltd has launched a bold new identity for its iconic men’s grooming brand, Fair And Handsome, rebranded as Smart And Handsome. This transformation marks a significant milestone in the brand's journey, signaling its evolution into a comprehensive male grooming solution. Bollywood star Kartik Aaryan has been introduced as the brand ambassador, bringing youthful energy and style to the campaign. The rebranding reflects shifting consumer preferences toward holistic grooming that prioritizes skin health and individuality. With the tagline “Har Roz Handsome Code,” the brand aims to empower young men with effective grooming solutions for face, body, and hair. The refreshed…
