Business - The Purbottar

18 Oct

World Arthritis Day—Why early detection of Rheumatoid Arthritis is important

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On the occasion of World Arthritis Day, medical experts have highlighted the urgent need for early detection and management of Rheumatoid Arthritis (RA), a chronic autoimmune condition affecting an estimated 13 million Indians. Unlike osteoarthritis, RA is driven by the body’s immune system attacking its own joint tissues, leading to pain, swelling, stiffness, and potential long-term disability if untreated. Dr. Arghya Chattopadhyay, Consultant Rheumatologist at the Asian Institute of Immunology & Rheumatology, Kolkata, emphasized, “RA often starts subtly. Morning stiffness, persistent joint swelling, unexplained fatigue, and low-grade fever should prompt immediate medical evaluation. Early diagnosis can slow disease progression and…

18 Oct

Smarter Cooling, Greener Future: Samsung Launches WindFree Cassette ACs in India

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Samsung India has launched its latest range of Made-in-India Smart WindFree™ Cassette Air Conditioners, combining intelligent connectivity, eco-conscious design, and premium comfort. Equipped with built-in Wi-Fi and SmartThings integration, the ACs deliver WindFree™ Cooling, offering silent, draft-free air distribution tailored for residential and commercial spaces. The eco-friendly R32 refrigerant supports energy savings of up to 48%, reflecting Samsung’s commitment to sustainable technology. The range features voice control via Bixby, Alexa, and Google Assistant, GPS-based Welcome Cooling, Good Sleep Mode, and Comfort Humidity Control, ensuring efficient, personalized cooling. Samsung’s WindFree™ technology disperses cool air through thousands of micro-holes, creating a “Still…

18 Oct

Bharti Airtel announces a strategic partnership with IBM to augment its recently launched Airtel Cloud

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Bharti Airtel has announced a strategic partnership with IBM to enhance its Airtel Cloud platform, aiming to deliver advanced cloud and AI capabilities to enterprises in regulated sectors such as banking, healthcare, and government. The collaboration will integrate Airtel Cloud’s secure and resilient infrastructure with IBM’s AI-ready technologies, including the latest IBM Power11 servers and IBM watsonx for AI inferencing. Through the partnership, Airtel Cloud customers can deploy IBM Power systems as-a-Service, supporting critical workloads across IBM Power AIX, IBM i, Linux, and SAP Cloud ERP. Enterprises will also gain access to IBM’s hybrid cloud solutions, enabling seamless interoperability across…

18 Oct

Experience the Future of Mobile Photography with Samsung Galaxy M17 5G’s OIS Technology

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Samsung has officially launched its latest smartphone, the Galaxy M17 5G, in India, making it available today through Amazon, Samsung.com, and select retail stores. The device starts at INR 12,499 for the 4/128 GB variant, while the 6/128 GB and 8/128 GB models are priced at INR 13,999 and INR 15,499 respectively. Customers can also avail up to three months of No Cost EMI via leading banks and NBFC partners. Building on the success of the Galaxy M16 5G, the Galaxy M17 5G introduces a segment-first 50MP OIS triple-camera system designed for blur-free photos and shake-free videos. It also features…

17 Oct

LinkedIn unveils the 2025 LinkedIn Top Startups India List

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India’s startup ecosystem continues to surge, with LinkedIn unveiling its 2025 Top Startups India List, spotlighting the country’s most promising emerging companies. Based on data tracking employee growth, engagement, job interest, and talent attraction, the list reveals that artificial intelligence (AI), fintech, and quick commerce are driving India’s startup momentum. Quick-commerce unicorn Zepto retained the top position for the third consecutive year, followed by Lucidity, which is transforming enterprise cloud storage, and Swish, a 10-minute food delivery platform from Bengaluru. The list underscores how technology depth, operational precision, and agility have become vital to scaling in India’s evolving startup scene.…

17 Oct

This autumn, Costa Coffee brings back the Maple Hazel Menu to India

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Costa Coffee, part of The Coca-Cola Company, has reintroduced its popular Maple Hazel Menu in India, following last year’s strong response. The seasonal range, blending the rich taste of hazelnut with golden maple notes, is available as a Hot Latte, Iced Latte, and Frappe, offering coffee lovers a warm, indulgent experience this autumn. Aparna Chopra, Head of Franchise Emerging Markets - India, SEA & Japan, said, “Driven by strong consumer demand, Maple Hazel creations have become a tradition for Gen Z and millennials, combining indulgent flavours with visual appeal. With over 20 years in India, Costa Coffee continues to create…

17 Oct

Tata Salt boosts market presence with iodine awareness campaign ahead of World Iodine Deficiency Day

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Tata Salt, India’s pioneer in iodized salt, is intensifying efforts to raise awareness about iodine deficiency as World Iodine Deficiency Day (WIDD) approaches. Emphasizing the critical role of iodine in early childhood mental development, the brand underlines its ongoing commitment to combating iodine deficiency disorders (IDD) across the country. According to the India Iodine Survey 2018-19, 76.3% of households consume adequate iodized salt, yet awareness of its benefits remains low, with only 22.4% understanding its importance. Building on the success of its digital and television campaigns, Tata Salt has expanded its audio-led initiative ‘Namak ho Tata ka… Tata Namak’ to…

17 Oct

Quick commerce lights up Diwali: From last-minute gifts to hassle-free hosting

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As Diwali approaches, quick commerce is emerging as a major enabler for festive celebrations, helping people manage last-minute gifting, hosting, and family visits with ease. From busy professionals scrambling to buy gifts to families ensuring traditional treats and decor reach their loved ones, platforms like Zepto, Happilo, and Godrej are offering curated options that arrive in minutes. For the 9-to-5 crowd, items like the Happilo Dhamaka Gift Box and Fabule Mini Karaoke Mic are helping turn last-minute efforts into instant festive cheer. Families travelling home can rely on Godrej Jersey Mysore Pak and Phool Diwali Decor Boxes for nostalgic, traditional…

17 Oct

Godrej’s Diwali film ‘Kanta Didi’ sparks conversation on acceptance and inclusion

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Godrej Industries Group, through its brand-agnostic media property Godrej L’Affaire, launched its Diwali campaign film ‘Kanta Didi’, continuing the #CelebratingAcceptance initiative. The film portrays a domestic worker, Kanta Didi, interacting with a queer couple for the first time, highlighting how understanding and empathy can emerge naturally in everyday life. A moment of hesitation transforms into an honest exchange, with Kanta Didi’s warmth helping Kapil, a newcomer, open up about his identity. Her simple words, “Acha, boyfriend hai? Toh mereko ko kya?”, underscore a philosophy of live and let live, reflecting the campaign’s message that love should be nurtured in every…

17 Oct

Anoushka Shankar returns to India for grand 30-year celebration tour: Kotak Credit Cardholders will get first access to global icon’s return

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Renowned sitar virtuoso Anoushka Shankar is returning to India for a landmark six-city tour celebrating three decades on stage. Presented by Kotak Mahindra Bank – Solitaire, the tour will cover Hyderabad, Bangalore, Delhi, Pune, Mumbai, and Kolkata in January and February 2025, showcasing her genre-defying blend of Indian classical music, jazz, electronica, and ambient textures. Kotak Credit Cardholders will enjoy exclusive presale access on Skillbox starting 24th October, ahead of general ticket sales. Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank, said, “Partnering with Anoushka Shankar for her 30-year celebration tour is a proud moment for Kotak. Her…