23
Sep
Vi-John, India’s leading shaving cream brand with over six decades of grooming legacy, has launched its new integrated campaign, “Photocopy Nahi, Original Dikho,” featuring brand ambassador Ranbir Kapoor. The campaign highlights grooming as a reflection of individuality and authenticity, rather than imitation. Ranbir Kapoor, bringing charisma to the message, said, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are.” Conceptualized by Havas Creative India and executed with Dentsu…
