Business - The Purbottar

17 Apr

Amazon India taps tablet boom with smartchoice expansion; Kolkata sees surge in consumer interest

Business BureauBusiness

Amazon India has broadened its Smartchoice program to include tablets, targeting a category that witnessed 26% year-over-year growth in 2024. The move follows the program’s strong traction in the laptop segment, where 1 in 4 laptops sold this year on the platform was a Smartchoice recommendation. The Smartchoice program simplifies purchasing by offering expert-curated device recommendations tailored to specific use cases such as education, gaming, entertainment, and professional work. Each device must meet performance benchmarks set by an independent technical agency and comes with added benefits like No Cost EMI and bank discounts. Brands featured include Samsung, Lenovo, Asus, Honor,…

17 Apr

TATA AIG Launches MediCare Select: Revolutionizing Health Insurance for All

Business BureauBusiness

TATA AIG General Insurance Company has launched MediCare Select, a next-generation health insurance product aimed at expanding its retail health portfolio and enhancing healthcare accessibility across India. As part of its ambitious strategy, the insurer plans to scale up its hospital network from 11,500 to over 14,000 facilities by FY27. The product launch reflects TATA AIG’s focus on reaching underserved regions, with Tier 2 and 3 cities expected to contribute 35% of its health portfolio by FY27, up from 26%. Key features of MediCare Select include unlimited restorations under ‘Restore Infinity Plus’, lifetime claim coverage under ‘Infinite Advantage’, and OPD…

17 Apr

Sunrise Spices launches ‘Xipa Bisari’ series to revive Assam’s culinary traditions

Business BureauBusiness

ITC’s Sunrise Spices has launched a new culinary series titled “Xipa Bisari: A Back to Roots Series” to celebrate Assam’s rich gastronomic heritage. The initiative was unveiled at the Chandmari Bihu Xonmilon pandal in Guwahati on April 16 and was attended by an enthusiastic audience, including Mr. Rahul Das, Chief of the Directorate of Cultural Affairs, Government of Assam, and renowned Assamese chef Atul Lahkar, who hosts the series. Presented in collaboration with the Cultural Ministry of Assam, the 10-episode series follows Chef Lahkar as he travels through Assam’s villages and markets, uncovering forgotten recipes and traditional cooking techniques. The…

17 Apr

Bingo! TedheMedhe brings flavour and fun to Bihu with ‘Jomonir Adda’ in Guwahati

Business BureauBusiness

In a bold and flavourful tribute to the spirit of Bihu, ITC’s Bingo! TedheMedhe has launched a unique experiential campaign, Jomonir Adda, right in the heart of Guwahati. The event, which kicked off on April 14 at Latasil Park, invites Bihu revellers to indulge in Assam’s culture through interactive and food-filled experiences. The Jomonir Adda zone features a ‘Build Your Own Bingo’ (BYOB) chaat stall, allowing visitors to whip up their own creations using Bingo! TedheMedhe snacks with a local twist — from bamboo-flavoured toppings to regional herbs and spices. Complementing the food is an interactive content zone celebrating Assamese…

17 Apr

Gold futures hit record high of Rs 94,781 per 10 grams

editorBusiness, News

New Delhi, Gold prices hit an all-time high of Rs 94,781 per 10 grams in futures trade on Wednesday in line with a strong global trend.On the Multi Commodity Exchange, contracts for June delivery hit a record high of Rs 94,781 per 10 grams in early trade.Later, the gains narrowed by Rs 1,317 or 1.41 percent to Rs 94,768 per 10 grams, with an open interest of 21,211 lots.Analysts say the ongoing US-China trade war has fuelled safe-haven demand."The dollar remained under pressure and was trading near a two-year low, which further fuelled the rally in gold," said Rahul Kalantri,…

16 Apr

Redmi A5 launched in India: A game changer in entry-level smartphones

Business BureauBusiness

Xiaomi India has unveiled the much-anticipated Redmi A5, setting a new benchmark in the entry-level smartphone segment. Packed with cutting-edge features such as a 120Hz high-refresh-rate display, a 32MP AI dual camera, and a powerful 5200mAh battery, the Redmi A5 promises to offer smooth performance and immersive user experiences at an unbeatable price. Anuj Sharma, Chief Marketing Officer of Xiaomi India, shared, “The Redmi A5 reflects our commitment to delivering exceptional value in the entry-level market. Its large 120Hz display, AI-powered 32MP camera, and long-lasting battery ensure that users can enjoy premium features without compromising on affordability.” Designed for everyday…

16 Apr

Rider registration opens for Season 2 of Indian Supercross Racing League

Business BureauBusiness

The Indian Supercross Racing League (ISRL), India’s premier franchise-based Supercross platform, is gearing up for an even bigger and more thrilling Season 2. With the rider registration window opening on 24th April 2025, the league promises heightened competition, new international faces, and returning global stars. Following the overwhelming success of its inaugural season, which attracted over 100 athletes from nine countries, ISRL is rapidly solidifying its position as a global motorsport hub. Notable updates for Season 2 include the inclusion of Bollywood superstar Salman Khan as the official brand ambassador, amplifying the league’s reach and appeal. "Season 1 was just…

16 Apr

NSDC International strengthens global skill partnerships during delegation to Germany

Business BureauBusiness

NSDC International, a wholly owned subsidiary of the National Skill Development Corporation (NSDC), recently led a delegation to Germany to explore cross-border skill partnerships aimed at preparing the global workforce for the rapidly evolving demands of industries. The visit included participation in the prestigious OAV Conference in Hamburg, attended by delegates from India, Sri Lanka, Bhutan, Malaysia, and Indonesia. The key focus of the visit was to bridge the gap between industry requirements and educational providers globally, with an emphasis on Germany’s leadership in workforce development. NSDC International CEO, Shri Alok Kumar, highlighted the importance of fostering new-age skills to…

16 Apr

Truke unveils Buds Crystal Dyno for gamers at Rs 999; special Rs 799 offer on launch day

Business BureauBusiness

Truke, one of India’s fastest-growing audio brands, has launched the Buds Crystal Dyno as part of its gaming series, aiming to make premium audio gear accessible to young gamers, especially in tier 2 and 3 cities. The earbuds will go on sale from April 21 on Amazon.in, Flipkart, and Truke.in. While the regular price is ₹1,099, customers can grab them at a special price of ₹799 during a two-hour launch window, after which the price will be ₹999. The Buds Crystal Dyno boasts a stylish leather-finish charging case and comes in three colours—Raven Black, Oak Brown, and Arctic Blue. It…

16 Apr

Vedanta shares jump 3% after talks with Assam CM on Rs 50,000 crore investment plan

editorBusiness, News

Shares of mining major Vedanta jumped over 3 per cent on April 15, a day after Assam Chief Minister Himanta Biswa Sarma held talks with the company to draw up a detailed plan for the group's Rs 50,000 crore investment in the state.Speaking at the Advantage Assam Summit in February, Vedanta Group Chairman Anil Agarwal had said the group would invest Rs 50,000 crore in the oil and gas sector of Assam and Tripura in the next 3-4 years.Assam Chief Minister Himanta Biswa Sarma took to Twitter to share an update and said, "In Advantage Assam 2, we received investment…