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Axis Max Life Insurance Limited has rolled out the next chapter of its flagship brand campaign, ‘Bharosa Tum Ho’, reinforcing trust as its emotional core while shifting the narrative towards individuals as the primary protectors of their families. Formerly known as Max Life Insurance Company Limited, the insurer said the refreshed campaign uses simple, human storytelling to portray brand ambassadors Rohit Sharma and Ritika Sajdeh as a relatable couple navigating shared life responsibilities, rather than as celebrities. The approach strengthens Axis Max Life’s positioning as a trusted partner across savings, protection and retirement solutions. Rahul Talwar, Director and Chief Marketing…

Samsung is set to expand its A Series portfolio in India with the launch of the Galaxy A07 5G in the first week of February, aiming to attract digital-first consumers looking for strong photography features and long battery life at an accessible price point. Designed for online entertainment and visual storytelling, the Galaxy A07 5G comes with a dual rear camera system featuring a 50MP autofocus primary sensor and a 2MP depth camera. The F1.8 aperture enables enhanced low-light photography and portrait shots with natural bokeh effects, while the setup is tuned to capture vibrant colours and sharp details. An…

Hindustan Zinc Limited on Wednesday announced the launch of ‘Zinc Moolya’, an INR live pricing module on its digital metal procurement platform Vedanta Metal Bazaar, marking a major step towards transparent and inclusive price discovery for India’s MSMEs. The launch coincided with India’s 77th Republic Day. The first-of-its-kind module allows buyers to view, book and lock real-time zinc prices in Indian Rupees, dynamically linked to global benchmarks on the London Metal Exchange. Aimed particularly at small-volume buyers and MSMEs, Zinc Moolya removes traditional scale-based entry barriers and enables faster, data-driven procurement decisions. Vedanta Metal Bazaar, launched in 2022 as India’s…

India’s leading building materials exhibition, MATECIA Exhibition, in collaboration with SURFACES REPORTER, was formally inaugurated on Thursday at Biswa Bangla Mela Prangan (BBMP), Kolkata, marking the launch of the largest architecture, interiors and building materials platform for East and Northeast India. The three-day event, scheduled from January 30 to February 1, 2026, was inaugurated in the presence of industry leaders, senior architects and policymakers. National Award–winning actor and motivational speaker Ashish Vidyarthi attended as the chief guest. The inaugural ceremony included traditional lamp lighting and addresses by key industry representatives from plywood, laminates and building materials sectors, along with officials…