29
Nov
Godrej Jersey has unveiled the ‘Godrej Jersey India Lactograph Findings FY25–26,’ a study mapping how milk consumption patterns, occasions, and motivations continue to evolve across the country. Research was conducted across eight key cities, uncovering how milk integrates into daily routines while adapting to new lifestyle choices. In East India, the findings spotlight a region where milk is remembered as much as it is consumed. 78% in the East say milk reminds them of childhood, compared to a national average of 57%, making it the strongest “memory-led” milk market in the country. Around 78% also link milk to comfort or…
