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American Tourister has launched a new campaign titled “Made in Nashik. For the World,” highlighting Nashik’s role as the backbone of the global travel brand. The TVC celebrates the city where craftsmanship meets culture, showcasing daily life at the brand’s largest factory worldwide. The campaign pays tribute to the 25,000 families whose expertise and perseverance fuel American Tourister’s international growth. Shot through the lens of workers at the Nashik plant, the film blends precision engineering with the city’s cultural vibrancy — from riverbanks and bazaars to the rhythmic dhol and Paithani artistry. The campaign underscores how Nashik’s heritage flows into…

Axis Bank has launched the 13th edition of its nationwide art, craft, and literature competition — SPLASH 2025, inviting children aged 7-14 years to showcase their creativity under the theme “Dreams.” The competition, which opened on November 3, aims to engage over 11 lakh young participants across India through online submissions and on-ground events at branches, schools, and RWAs. Entries can be submitted on the official platform till December 31, 2025. Participants will compete under two categories — “A Day in My Dream Life” (7-10 years) and “The Future as I Dream It” (11-14 years). A jury of more than…

Coca-Cola India brought music, energy, and refreshment to the ICC Women’s Cricket World Cup Semi-Final in Navi Mumbai on October 31, 2025, as its Halftime campaign made a vibrant return. The mid-innings break transformed into a cultural celebration, with Coke Studio Bharat infusing the stadium with rhythm, excitement, and festive spirit. Renowned singer Aditya Gadhvi electrified the crowd with his popular tracks Khalasi, the Cannes Lions-winning anthem, and Meetha Khaara, a tribute to Gujarat’s folk heritage. “It’s not every day you get to perform on a stage like this,” Gadhvi said, adding that bringing regional music to the cricketing world…

Godrej Industries Group has announced the continuation of its partnership with Literature Live! The Mumbai LitFest, as the festival enters its 16th edition. Scheduled to take place from November 7 to 9 at NCPA, Nariman Point, the three-day literary celebration will host over 120 renowned writers, thinkers, and performers from more than 10 countries. The festival will feature a diverse range of sessions, including the Great Debate, Book in Focus, children’s events under The Little Festival, and an array of workshops. Godrej DEI Lab will also curate special sessions highlighting themes of diversity, equity, and inclusion. This year, the LitFest…

Samsung India has announced major upgrades to Samsung Wallet, introducing seamless UPI onboarding during device setup, PIN-free biometric authentication for payments, and expanded Tap & Pay capabilities, including support for FOREX and AU Bank cards. The move strengthens Samsung’s push to redefine digital payments and device-based financial accessibility for millions of Galaxy users. With the integration of Unified Payments Interface (UPI) registration directly into the new-device setup, Samsung becomes the first OEM to offer payment-ready access the moment a Galaxy device is powered on. Users will also benefit from biometric verification — fingerprint and face recognition — eliminating the need…