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Siemens Healthineers India has launched its nationwide ‘Knowing is Comforting’ campaign to address Scanxiety – the stress and fear experienced by patients before, during, and after medical imaging scans. The initiative aims to raise awareness about diagnostic procedures such as Mammography, MRI, CT, and PET CT, while highlighting advances in imaging technology that make scans more comfortable and patient-friendly. The campaign features awareness videos in English and nine regional languages, including Assamese, Bengali, Hindi, Gujarati, Kannada, Marathi, Malayalam, Tamil, and Telugu. According to Hariharan Subramanian, Managing Director of Siemens Healthcare Pvt. Ltd., “Early and precise diagnosis leads to better outcomes…

Sri Aurobindo Society’s Rupantar, in partnership with Zuventus Healthcare Limited, has introduced Project Inclusion (PI) along with AuroScholar and Project-Based Learning (PBL) in 15 government schools of Pakyong district. The initiative marks a milestone in creating classrooms that support neurodiverse learners while strengthening foundational skills. Under Project Inclusion, 197 teachers enrolled in inclusive education training, with 95 completing the course. Teachers have already identified 35 neurodiverse students and designed 57 personalized intervention plans to meet their needs. This approach, aligned with the National Education Policy and the Rights of Persons with Disabilities Act, 2016, equips teachers with practical strategies without…

Shopsy by Flipkart has kicked off the festive season with its Grand ShopsyMela 2025, witnessing a surge in value-driven shopping across smaller towns. Over 70% of app installs and orders originated from Tier 3 and 4+ cities, reflecting Bharat’s growing appetite for affordable, quality products. Millennials and Gen Z shoppers led the festive cheer, driving strong demand for household essentials, men’s fashion, and footwear. Repeat buyers surged by 44%, signaling growing loyalty among value-conscious consumers. The sale highlighted Shopsy’s expansive assortment of over 1 crore products priced under ₹149 across 1,300 categories, including festive kurtas, home décor, earbuds, and men’s…

Nutrition has emerged as a critical solution for pig farmers in North East India, where nearly 28% of India’s total pig population is concentrated. Since the outbreak of African Swine Fever (ASF) in 2020, farmers have struggled without a vaccine, turning to high-quality feed to build immunity and maintain productivity. Addressing this challenge, Godrej Agrovet has introduced its upgraded ‘Pride Hog’ pig feed range, fortified with Immuno-modulators and essential nutrients. The range offers tailored solutions for piglets, growers, and finishers, aiming to reduce production costs while ensuring resilience across the pig lifecycle. Early field trials have shown rapid growth, higher…

ACC Cement has emerged as a game-changer for local construction, empowering Mr. Prabir Jana, a Chandipur-based contractor whose journey from a helper to a market influencer spans over two decades. Managing 27 active construction sites and leading a team of 80 workers across Chandipur and Nandigram, Mr. Jana has gained recognition for his focus on quality, safety, and community-driven projects. After switching exclusively to ACC Gold in October 2023 due to challenges with other brands, Mr. Jana has driven significant change in the local market. ACC’s share in East Medinipur surged from 20 percent to a dominant position, overtaking competitors…